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Ep #191: ACTIONS in Spite of Negative Emotion

This week’s episode of The Life Coach School Podcast is a bit different than usual. I go on a serious rant about working at the highest level possible and the importance of having (or developing) a good work ethic.

So how do you develop a good work ethic? How do you take action and work when you just don’t feel like doing it? Listen in below to find out…

Learn the correct way to apply The Model to this process of taking action in spite of our negative emotions and how to use your actions to serve you in everything you want. This is an important episode if you want to produce at the highest level.

Grab your copy of our new Wisdom From The Life Coach School Podcast book. It covers a decade worth of research of life-changing topics from the podcast distilled into only 200 pages. It the truest shortcut to self-development we have ever created!

Listen to the show

What You will discover

  • What it means to have a good work ethic and why you should develop it if you’re lacking in that department.
  • Positive vs negative action.
  • How we can take action in spite of our negative emotions.
  • The correct way to apply The Model to this process.
  • Why you should NOT judge your actions negatively.
  • The importance of producing at the highest level possible.

Featured on the show

Episode Transcript:

Welcome to The Life Coach School Podcast, where it’s all about real clients, real problems, and real coaching. And now your host, Master Coach Instructor, Brooke Castillo.

Alright, I'm warning you all, I'm about to go on a rant right now. This podcast is about actions in spite of negative emotion, and when I originally wrote up the content and the outline for this, I wasn't thinking about work ethic, but now I am.

I have a ridiculously strong work ethic. So does my husband. So I think sometimes we think everybody is like us because we like to work. Like we like to put our heads on the pillow at night and be like, "Hell yes, we slayed it today." There's something about contributing, working, using ourselves up that we just both love. Love, love, love, and we've always been that way.

Chris and I met when we were working at Hewlett-Packard and he was actually my trainer at Hewlett-Packard, and I went and got a job - remember I joined the weird cult thing and then I didn't have any money, so I went and got a job and that's where I met my husband, so you just never know. Giving all your money away to a cult may be the best thing that ever happened to you. It was for me.

But anyway, got a job at Hewlett-Packard and we went to work when we went to Hewlett-Packard. You know, corporate job, I went, I did my job, I worked hard, I put in tons of extra time, and loved it. So anyway, so I think that Chris and I, we work hard on our home, we work hard for our family, we work hard at whatever job we have, whatever project we're working on, we work hard in our business.

Now, a lot of people think that means that we have to sacrifice other things or that we're always exhausted or always stressed, and that's not the case. We just like to work. Chris grew up, his dad was a butcher, and his dad put him to work in the grocery store and taught him how to clean and do a good, hard day's work.

I started working at the ranch that I was riding my horse at. I started working when I was like ten, and what's really interesting about my upbringing, I think because I spent the majority of my time at the ranch is that I was exposed to a lot of different things that I would have been had I just stayed at home.

We had money, I was born with a silver spoon for sure, and we had a lot of money, so my mom didn't work and she had inherited money from my grandfather. Not a lot, but enough that she didn't have to work, and we lived in a nice house. We actually lived in a condo after my parents got divorced and it was beautiful, it was nicely decorated, and my mom was able to buy us pretty much anything that we wanted. We went on beautiful vacations, that sort of thing.

But then most of the time that I was awake I was at the barn, and I spent a lot of time with the employees that worked at the barn and I remember specifically Jose was like my buddy at the barn, and he was the guy in charge of cleaning all the horses’ stalls and making sure that the saddles were put away and everything like that. And so, it was my dream - I remember when I was really young, like my dream was to be able to have Jose's job, because he got paid to work with the horses.

So we spent - I spent so much time working. Like, we wanted to - I was a trail guide and so we would clean up after the horses, we would saddle the horses, we would wash the horses, we would - I remember we would weed the hills, there was - what is that called? Ice plant on the hills? We would weed the hills, I wanted to teach camp. I worked my butt off in the gloried-ness of it.

I just learned from Lynn who was my boss and Jose who had like the most amazing work ethic of anyone, and all of us that worked at the barn, we just worked. Like I remember at lunch we would be starving because we had worked so hard, and I went to bed at night and I would be like, raw, like seriously, like under my armpits I would be raw from shoveling and cleaning and raking. We always used to have to rake. It's crazy thinking about it now, like, it was hard manual labor I did and just loved it.

So I think that's when I really learned to love working, and I always wanted to work, I think probably because my mom didn't work and she looked bored. I always wanted to make my own money, I always wanted to work, I always felt that sense of contribution. So I think that's where I got my work ethic and I think that Chris got his from working with his dad in the butcher shop.

So when we met each other, we I think really clicked because we just liked to work. We just like to make things awesome. And for me, I think one of the reasons why I was so successful at Hewlett-Packard is because I was always - I think when I was growing up at the barn, I was always in service to the customer, always in service to my boss, always helping Jose, so it was always kind of like I was the employee serving the employer, and always wanting to please and always wanting to do a good job. I was - I've always been such a pleaser and so I think that was another thing. I always wanted to get that approval, do a good job and get that approval.

And so when I went to Hewlett-Packard, it was the same thing. Like, my first job actually was at Chevy's. I would not wait to get my work permit. I could not - I mean, seriously, I wanted my work permit more than I wanted my driver's license. I was so excited to get my work permit, and I worked at a restaurant called Chevy's. So awesome. Lots of drugs. That wasn't so awesome but I worked my butt off at Chevy's and loved it.

And I always wanted a job. I got a job at Nordstrom and was immediately the best sales person there. People would always complain about work, I never did. I loved working. I always just wanted to work, and what was crazy is before I joined the cult, before I got into that situation, I didn't need any money. I didn't need to work for money. I just wanted to work. I just wanted to make a contribution.

Okay, so I'm telling you all of this because I want you to understand that I have an amazing work ethic and so does Chris, and so we think everyone else does. And what we're learning is not everyone else has the same work ethic that we do, and I want to tell you that if you are someone that doesn't have an amazing work ethic, that it's worth developing one. Not for the person that you're working with, not for their sake, but for your sake.

Because here's what I've discovered, and especially recently because we just moved to Dallas, so we have this home that we've had to hire people to work on. A lot of people to work on, and at the same time, I've been hiring a lot of people to work in my company. And so we've just been doing a crazy amount of hiring, whether it's contractors to work on the house or people to work in the company, or work for me personally or whatever.

So I'm really discovering that there are people who think they have a good ethic, they think that they work hard and they don't, and they don't realize that they don't work hard. So I'll give you a tale of two contractors. I hired this company called - should I give you their names? I'll give you the name of the great company, but I hired a pool company to do my pool, and they did a great sales job, did this really cool rendering of this pool that I'm going to have and I was super excited about the pool.

And this is what I said to the guy. I said, "Hey, listen" - I said, "Every single time that someone's had a pool built, one of my friends or acquaintances, they always tell me what a nightmare it is." They end up just being so frustrated. Seriously, every single person. I've never had someone say, "That was an amazing pool building experience, I really enjoyed it. Like, everyone's always complaining. So I said to the guy, I said, "Listen, I don't want to hate you after this. I want this to be a smooth process. So here's what I want to do. I want to give you two thousand dollars that you can use to make sure that there aren't any delays, to make sure we're first in line, that everything is on time, that everything good's taken care of and that we're kind of your VIP customer."

So he agreed to do that, that was brilliant. So we hire him, we say, "Hey, let's get the pool started" and he's like, "Yes, we've got inspections, we've got to do this, we've got to do that", there was like all these things that had to happen. So we started doing them, we got them done, and then we were ready to go, right? We're like, "Hey, ready to go, we got the inspection for the pool done, let's start digging a hole."

And I could tell right away that we were all on a different page about the urgency and the schedule and how things were going to be done and what order and that sort of thing, and just - there was a tremendous sense of urgency upfront for the sales process to get me to make my deposit, and then after that, they totally lost me because there was no good planning, no good efficiency, the schedule was off, the sense of urgency was terrible.

I said to the guy who is a different guy than that sold me it, I said, "Hey, why aren't we moving forward? What are we waiting on?" He said, "We're waiting on some pool equipment." I said, "Well that's weird because we've been waiting three months for an inspection. Why didn't we order the pool equipment then?" He's like, "We did, but some of the stuff hasn't come in yet." I said, "Okay, so like where is it?" He's like, "I don't know." And I said, "Okay, well do we have a ship date on it? Do we have a tracking number?" He's like, "I don't know, I don't know." I said, "Okay, well can we find out? Is there someone I can talk to? Is like UPS? Like, I'm happy to call and all that stuff, like I don't want my pool being delayed because we don't have a shipment of something. That doesn't make any sense to me."

And he looked at me like, "This lady is crazy, pressuring me to go find this equipment." And he's like, "Yes, well we'll get it in a couple days." And I said, "Well why would we wait a couple days? I don't understand. Why would we wait a couple days and delay our pool build a couple days because something hasn't come? What if maybe it didn't get ordered? Like, shouldn't we find out where it is?" And he just stared at me like, "Wow, like, settle down, lady" which I'm used to that look by the way, I get it a lot of the time. Settle down lady, slow your roll, everything's going to be fine.

So I was like, "You got to be kidding me." So I call the original guy who sold me the pool and I was like, "Dude" - he actually owns the pool company. I'm like, "There is no reason why we should be dealing with delays for shipments. Like, who is managing all of this and who's making sure that we're as efficient as possible and that my pool can get done before we get into rainy season? Like, who's looking over it?" And he said, "Hey, you got to talk to the guys in construction." Like, not my job, I just own the place.

And so I said, "Fine, that's fine as long as you got a good guy in construction, I'm happy to do that. Let's talk to the guy in construction." He doesn't know what's going on with my pool equipment. No idea. I said, "That's okay, I understand, you're probably not the pool equipment guy, but can we find out who knows what's going on with my pool equipment?" Let's not pass the book, and especially to the customer. Like for me, I feel like, "Hey, could you figure this out and get back to me instead of me calling everybody around?" It's like, really fascinating to me. It's kind of like, hey, not my job.

And this has just been one thing after the other. So first it was the pool equipment, then the guy is just not showing up, and then them delaying and then we didn't pass an inspection because someone didn't do a quality job, and then somebody didn't follow up. It was just one thing after the other, so I called the business owner guy and I was like, "Hey man, I run my own company, I understand, but this is really inefficient. You guys aren't following up, there's no attention to us, there's no customer service, we're just supposed to deal with this really low standard of work and urgency and missing inspections and that sort of thing" and he was like, "Wow, like we're going to still be you know, fine in terms of the schedule, why are you pushing and everything is going to be alright. Chill."

And so it got me thinking about this difference between, "Hey, it's all going to get done, chill" and like, "Dude, let's get the job done." So let's contrast that with Kevin Keen. Kevin Keen's business is one of the most extraordinary businesses I've ever done business with, and I know I've talked to you guys a little bit about them on the podcast, but here's what I want to talk about.

Guy came to my door, all I wanted him to do is mow and blow the yard. Came to the door, said, "Happy to mow and blow the yard, we'll do it right now, but I just want to give you some other option on what we can do for your landscaping. Would that be okay with you? I just want to get a sense of what you want." So I said sure, gave him a sense of what I wanted, he went out to his car, wrote up a landscape plan, came back out, told me how much it was going to cost, I said yes, it was done the next day.

Now, if any of you guys have had landscape done, that's just not heard of, right? And it was funny because we told someone else about it, he goes, "Well they must not have much business if they're able to get that out there the next day, that's ridiculous." Right? "They must be really hungry for business", and the opposite is true.

This company, Kevin Keen's landscape company is killing it. They are multi-million-dollar company, killing it because they know how to go to work. They came out, they gave me a design that minute and designed my landscape and installed it the next day. Now, it took them actually three days, I shouldn't say they installed it the next day. Over the next three days they installed all of my landscape.

Now, here's what happened. All of my neighbors were like, "What?" Laurie across the street who has been waiting six months to get her landscape in came over and was like, "What is going on? I can't believe you got your landscape done so fast, it looks so great." Amazing, right?

So I said to Kevin, I'm like, "Dude, you are one of the most extraordinary businesses I've ever done business with" and he's like, "Yes, we just get it done. We just do our jobs and we just get it done." And I was like, "Right?" And I looked around and I was like, "See?" He's like, "I'm Irish." It's like, "Alright, but you know how to run a company, you know how to do the best job you can" and he's just super stoked, happy guy, happy to do business.

Now, I called him, I had to complain about something. He's like, "I will solve this for you in ten seconds." Like, he was all over solving the problem. So I had that experience, it was really fascinating to watch the difference between just the immediacy, the hard work, the energy, the time put in to taking care of the customer versus my pool guy who's really just doing his job. Not going above and beyond, just kind of doing, "Hey, this is how long it takes to build a pool, chill out."

So different. So now, by the way, I've told everyone about - there's 100,000 people that listen to this podcast. They all know about Kevin. Now, you guys all know about Kevin. If you live in this local area, you'll probably hire Kevin because he's amazing. My neighbor immediately hired Kevin. Anyone who will let me talk to them about landscape, I talk about Kevin. My mom wants to hire Kevin, she lives in California. We're like, "Kevin, fly everyone down."

Like, it's so amazing how his work ethic is so fantastic, he's so on top of it, he wants to work hard, he wants to do a good job, wants to go above and beyond that he doesn't even really have to market. I'm like marketing for him.

Now, I want to dial this back and apply it to people, individuals, and how many of us actually go to work, how many of us actually put our head on the pillow at the end of the day and are like, "Damn." Now, there's two differences and I want to talk about those. There's a difference between pushing yourself and burning out and buzzing around and working yourself in a frenzy and being exhausted because you don’t like your life and you aren't producing anything that feels valuable to you. That's not what I'm talking about. I'm not talking about that kind of exhaustion.

I'm talking about the exhaustion where you go and you work and you get it done and you high five yourself at the end of the day. Like you're Kevin, you go, you get a new customer and you install their landscape the next day and they're delighted. That's the kind of work I'm talking about. I'm talking about you go out there and you do a Facebook live and you're a brand-new coach and you get two new clients from it. You're like, "Damn, good for me." That's the kind of work I'm talking about. I'm talking about being willing to serve.

So Chris and I were having this conversation because a lot of times, we hire someone to work for The Life Coach School, and they come into the school feeling like, ready and capable and excited, and they come in, we say at about 50% of our expectation. But that's what they've been running at considering that their 100%. So like, we have a guy that we hired and we love him so much. He's like, huge asset to our company, we're giving him a huge bonus this week just because we love him and he's so awesome.
But he came in to this business kind of with this eight-to-five-attitude, like basically like, "Hey tell me what to do and I'll do it. I'll just do my job." I said, "Listen buddy", I said, "That's not going to fly here. These are the results we want you to produce. It's not eight to five, you just come in and toil away, you come in, you do your job in two hours, you can go home. We're not tracking your hours. You do your job in you know, sixty hours, it's not our business. You get to decide how efficient and hard you're going to work and what you're going to do, but here's the result we expect."

And I will tell you, he came in probably the first two weeks, he was like, "Holy moly, you guys are nuts." But he got up to speed and now he's just like killing it for us. So amazing, such a great, hard worker, and I think - you know, I don't know this is true but I think at the end of the day, dude knows he like, went to work. He like, feels it. He loves working.

And my assistant Rebecca, when I first hired her, she - I gave her some work to do and it took her a while to do it and I said to her, "Oh no, I think we're confused. I need you to do that in about half the time." And you know what she said? She said, "Alright, I'm on it" and did it. And she's like doubled down on the amount of work she can do in a certain amount of time and she is so extraordinary and I love, love, love having her work for me because she's just like there, on the same page. She does such great work, does it so quickly, it's like, so awesome to work with people who kick ass. I love it.

And then I've had some people come work for me, even just contractors or people working in the house that think they're working really hard, they're like coming and they're like doing their best, and they need to take like breaks. Actually, Rebecca and I were talking about this and I was saying, "You know, I think most people don't know what they're in for when they sign up to work for me." And she goes, "Yes", she goes, "Listen", she goes, "Most people go to work, you like get to work and the first thing you do is you get a cup of coffee, you sit down, have a little conversation with the person next to you, then you got to check what's on Facebook, then you got to spend some time reading your email", she goes, "I don't have time for any of that." She goes, "I put my head down, I go to work and then I'm done. Day's over, boom. I just produced work."

And I think it's really important for me to understand this work ethic thing because when I'm training students to be life coaches, I think it's important for me to understand when I talk about working hard and talk about a work ethic, a lot of people don't know what that means. Like, I have people coming to work for me who think they are hard workers, who think they produce a lot, and they're at about, like a 30% capacity. 30% of what their potential is, of what they're capable of, of what that position requires of them.

And here's the thing. I don’t look at that person and think, "That person isn't capable." I think, "That person has no idea they're capacity for work. No idea what they could produce if they put it in second, third, fourth gear." Is that you, is what I want to ask. People ask me all the time, "How do you get so much work done?" And here's what I'm starting to think. I used to think, "Well, I just work really smart and really efficiently." But maybe it's because you're questioning how much work I can get done because maybe you don't have a good enough work ethic. Maybe you're not going to work. Is that you?

Now listen, I'm not telling you to work so you'll toil away and feel terrible. I had a job, you guys. I had a job when I was in high school. I applied for this job where I was going into a dental office and I was helping the woman file files. They had like this huge file like on the wall and I would go in and file like stacks and stacks of files every day, and I was exhausted after doing that job because it couldn't have been a worse job for me. But I will tell you that I went to work. I got everything filed, I filed it accurately, I did - right? I was like the perfect employee, even though it wasn't the right work for me.

So I understand a lot of you guys may be in a job that isn't the right work for you, where you have to do so much thought work to stay positive in order to get it done and it's more exhausting than if you were in a job that fit. But I will tell you, regardless of whether you're in a job that fits your personality or not, you guys got to learn. Some of you need to learn how to go to work.

You got to stop being so soft, seriously. You got to go to work. So I've had some people come and work for me and you know, they want to talk about when are their days off, when can they have a break, when can they get off, can they get off early, all the - you know, how much do I have to work, this is such a burden. And I don't understand that. Like, when I go to work, I'm like, how can I serve you? You are my boss, you're paying me money, I am in. I am going to do the job you hired me to do. And not everybody is thinking that way.

Now, I was thinking about this. A lot of you guys are entrepreneurs, so you're the boss and you're the employee, right? So you are making excuses to yourself as the boss. You're making up reasons why you can't do it.

Now, listen. When someone works for me and they're like, "Hey, I need to take off early, I don't feel well, I need to you know, go take care of this with my husband" I'm like, "Please. I want you to be able to regulate your own time. I don't want to be the kind of boss that's like monitoring how many hours you work. That's not a good use of my time or yours. I don't think. Like, you have a job to do, do it when you can, let's not talk about getting off early or not. Do you understand what I'm saying?"

So when you're making those excuses and justifying that stuff to yourself, like, I listen to people justify stuff to me and I'm just like, "What?" I don't understand. It sounds to me - this is what I was telling Chris. It sounds to me like you don't even want to work. And then I looked at Chris, I'm like, "Do you think people don't want to work?" And he's like, "Yes, I think people just do it because they have to." And we're like, "What? That's crazy."

So I told Chris, I said, "Listen, I only want people working around me, working for me, working at The Life Coach School that really want to work, that want to put their head on the pillow after a hard day's work, because I felt that way always when I was working for other people." And listen, I never cared. Whatever you want me to do, I'm in.

That's the other thing, like I'm not too good to do anything, I'll make you an Excel spreadsheet. I remember when I was working for Teresa at Hewlett-Packard and she was like, "Hey do you mind?" I'm like, "Listen, I don't mind anything. Anything you need me to do in this job, I am in, I will do it."

I got promoted faster than anybody else in that corporation. Chris had been there for 18 years. 18 years. He started off at the bottom and worked his way up. I had the same level that he had, it was like level 65, I had the same level that he had in three years. Right? I was like, I'm not waiting no 18 years. I'm going for it.

Now, what's interesting about Chris is one of his issues, the reason why he hadn't been promoted more is because he had this belief system about now having a college degree at the time, and that's the only thing that held him back. We talk about it now. Of course, he went and got his college degree after, but he didn't need to have his college degree in order to kick ass, but his belief system really held him back.

But I'll tell you, I think that like one of the things that served me so well is like, "Listen, I am your employee, it is my job to come in here and kick ass for you. If you need me to get you coffee, if you need me to get you groceries, you want me to take your dry cleaning, you want me to do an Excel spreadsheet, or you wanted me to speak to 50,000 people, I am in. I am all in."

I'm an amazing employee, and here's what I figured out. When you're an amazing employee for somebody else, you're an amazing employee for yourself. You know what's great about running my own business? I get to hire me as my employee, and I'm not too good to do anything. I'm not above doing really hard, menial work. I am in. Let's do it. That is the power of a work ethic, of wanting to work because you love to use yourself up every day.

And whether you're working for yourself, which you guys know how I feel about working for myself, it's the best thing ever. I'm the hardest worker I know, and I'm the one that gets to benefit from it now. Not just my employer. But I'll tell you what, I was just telling - Chris and I were just talking about this. I said, "I want my kids to go work for someone else for a year. I want them to learn how to serve. I want them to go to work for the sake of working their butt off for another company, so they can compare what that's like working for themselves."

It's so much harder to work for yourself. So much harder. My employers and the people that I work for, they're the ones that taught me how to be an amazing employee. And I'll tell you what. Lynn, and Jose, and working at the ranch, those are the people that taught me how to go to work and how to have a work ethic and how good it feels at the end of the day to be like, slayed.

Alright, I went on a rant today. Go to work you all. Don't be waiting for a handout. Don't be talking to me about time off and all that. Listen, my employees all get six weeks off. I give them time off, I want them to do their job in the time that they want, but what I really want them to talk about is like what are they producing, what are they creating, how are they contributing? Obviously, for my sake, I want my employees to contribute to my business, but for their sake too.

Like I went into HP and created, I was a procurement specialist in HP. I went in there and created their entire procurement plan. I didn't know what the hell I was doing, I feel so good about that. I organized all that stuff, I went in there and looked at all those parts and organized - they were so impressed with how hard I worked. God, that's a great feeling, right?

I love looking at what I produce in terms of work. It's such a great feeling. I love looking at what my team has produced, right? What we have produced as a team. I was telling Chris, we were like looking through all of the people that have worked for us this year and the amount of work we've all created, I'm just like, we are some badasses. We are amazing. Look at what we've done with such a small team, because everybody knows how to go to work.

Let's talk about actions in spite of negative emotion. I want you to think about the idea of positive and negative action. How do we know which is which? How is it possible to take action in spite of negative emotion when our emotions drive our actions?

So I want you to think about - this is like all you guys going to work that hate your jobs. This is like a perfect time for me to go on my rant, right? So here's what happens. We don't change one model, but we add another model that drives new action even when our model is still active. So for example, I don't feel like working today. I don't feel like doing this today. I'd rather go watch Netflix, I'd rather go hang out, I'd rather call in sick. That kind of stuff.

So you have all of that. Now, a lot of times, you'll recognize that model and change it but sometimes you just need to go to work, right? And so it's action in spite of negative emotion, so you still have that old thought running, you still have that negative emotion going, but you create a new model to take action anyway.

So we might have a model that's driving the inaction of procrastination and the feeling might be fear. So when we take action in spite of fear, we aren't actually changing that model. We're simply creating a new model while that one still stays intact. So it's almost like we've switched models to run a new model even though the old model is still producing that emotion.

We get that new model that drives the new action. This is why I talk a lot about how even though you have negative emotion, you can still take action. You can still create the life that you want. You don't have to extinguish negative emotion. In fact, you won't ever extinguish negative emotion. Half of the time you're probably going to be experiencing it, but you can drive new models and take new action even with that old model there. But it's important that you understand that that's what's happening because a lot of people, what they try and do is take action against their current thought system, and that will never work.

But you can create a new model with the understanding that both models are active. So this type of work is really important when it comes to indulgent emotions and the emotions that we need to allow. So we're getting into advanced territory here, but so many of you have listened to me for so long I want to make sure you're able to go to this next level.

So I want you to think about anxiety, over desire, deprivation, fear, nervousness, discomfort, urges. So it's important to evaluate your action based on the thought and feeling that accurately drove it. So a lot of times, people will say to me, "I overate and I beat myself up for it so I went and worked out." That's actually two different models. The overeating model is where overeating is in the A line, and the next model working out is in the A line. Those are two different models. So you may feel shameful for overeating, you may feel upset for overeating, and you may still feel shameful for overeating, but what's driving you to go work out is not the shame. What's driving you to go work out is your desire to get out of the shame, and it's important to separate those two models.

Judging actions negatively to use against yourself has zero upside. It's a thought loop that so many of my clients get caught up in. They inadvertently create evidence for negative thought patterns. When you refuse to judge or beat yourself up, you can put a quick end to these types of thought loops. So even though you still have this negative thought loop and you know that you're beating yourself up for how you're believing about yourself and you may not be able to extinguish that model right away or get rid of it right away, that's okay because you can create a new model, not to replace this one, and that's the big distinction, right?

A lot of us try to pretend like that first model isn't there, and try to replace it. What I'm suggesting here is that you have the two models and you take action in spite of it, of both models. The goal is to use your action to serve you in everything you want. You're going to have half your feelings be negative, but that doesn't mean you need or should take action on those feelings unconsciously.

Some negative feelings have appropriate action that you want to take, but with feelings you allow. You don't want to take action and react to those emotions. So the way that it applies to my rant today and the way that I want to talk to you about it is I want you to really think about getting up and going to work even if you don't feel like it, even if you're tired, even if you're sad, even if you're scared, even if you're worried.

And the reason why I want you to go to work is not for your boss, and I'm not talking about showing up at work. I know a lot of you show up at work. I'm talking about producing at the highest level you're capable of. I'm talking about going to work, my friends. Going to work.

I want one of you from just listening to this podcast that just been going in doing your time, just been trying to get through so you can retire, just been biding your hours, trying to get as much days off as possible, I want you to go in and completely revamp your work ethic and start producing at the highest level. I want you to blow your boss' mind. And I'm not talking - listen to me. I am not talking about putting in extra hours. I am not talking about working more time and burning yourself out. I am talking about producing at the highest level you're capable of for your own sake, getting over yourself and your excuses and feeling bad for yourself, and diving in to taking full action for your own benefit, to make a contribution. That is what I'm talking about, my friends.

I want you to experience that, and then I want you to produce at the level that creates so much value in the world that that value comes back to you. Yes, in the form of cash, in the form of promotions, in the form of a higher salary, getting the job that you actually really genuinely want. That's what I'm talking about. Don't, don't, don't give in to hedonism and false pleasure and laziness because you are the one that won't benefit from it. Your potential - some of you - now, some of you, this is falling on deaf ears. Some of you, this isn't for you. Some of you already work your butts off and contributed tremendous amount, but there are a lot of you that think you have a great work ethic that you really, genuinely don't. Most of you can double down. Most of you.

And I just want to offer, you're either going to end up like Kevin Keen kicking butt, taking names, producing at the highest level, or you're going to end up having someone complain about you and be disappointed in what you're producing, and that person will be you, right? You don't have to be that. Listen, there's so much stuff you can't control. You cannot control the brain intelligence that you were born with. You can't control you know, how tall you are, the family that you were born in, the way that you were raised.

But you know what you can control? Is how hard you work, how much you contribute, the results that you produce at the level you produce them. That my friends, nobody can tell you anything about that you can't do, and I will say that going to work and producing results - not burning yourself out - but producing your results is something no one can take away from you, and no matter what you actually get back in return, I'll guarantee you, putting your head on that pillow at night knowing that you slayed, that you slayed, that you used yourself up today, is the best feeling in the world. I really, really want, if you don't already have that experience, I want you to get that experience. I want you to taste that experience.

Taking action in spite of negative emotion, getting over yourself and your excuses and your tendency to be efficient. That's what your brain wants to do, right? Your brain wants to chill in the cave. Go out there - this is what Dave Ramsey would say, right? Go out there, kill something and drag it home. Get the sense of satisfaction from every single day going to work.

Alright my friends, rant over. I'll see you guys next week, take care. Bye-bye.

Hey, if you enjoy listening to this podcast, you have to come check out Self Coaching Scholars. It's my monthly coaching program where we take all this material and we apply it. We take it to the next level and we study it. Join me over at the TheLifeCoachSchool.com/join. Make sure you type in the TheLifeCoachSchool.com/join. I'd love to have you join me in Self-Coaching Scholars. See you there.

12 Comments

  1. Brooke, this episode flipped a switch in me! More rants please! Absolutely loved your “rant” – although I would say it was more of an inspiring speech that hit my mind and my soul. This is exactly what I needed to hear. I love how you give it to us in a “tough love” kind of attitude, while still being encouraging. I also love how you differentiated “working longer, burning out, driving yourself into misery” vs. “going to work – working hard to produce a result and using yourself up to the fullest” – both are so different and I often think people (including myself) get the 2 confused all the time. I especially love what you said at the end about how we can’t change the brain we were born with or the family we were born into or the upbringing we had, but what we are in control of is our work ethic and how hard we are going to choose to work – this thought hit me like a train! I’ve heard it before many times, but to hear it from you and during this certain time in my life was like the medicine and boost I needed to keep going and thrive. Thank you, thank you, thank you. Lots of love from Houston, Texas.

  2. Hi,

    I really enjoyed this podcast, and all of your podcasts so far! I’ve listened to a few folks over time and somehow I just seem to be on the same vibration and your approach resonates.

    An irony crept up and slapped me in the face as I listened today. I recently placed myself on the wait list for your services and I understood that there would be some process of evaluating candidates or processing them as the case may be. Keener that I am and one that likes the idea of building a relationship over waiting anxiously, I reached out to your team. I sought some further details in regards to the process for enrolling new clients. I wasn’t, and am still not sure, whether being placed on a wait list is a sign that all the spots are full and I am awaiting someone to drop out, or if all new applicants get placed in the queue.

    I believe I’m burying the message, which I mean to say that I was a bit underwhelmed by the response I recieved in return for my keenness.

    I do remain convinced that your services would be a great fit and do hope that I’ll recieve a response and some clarity moving forward!

    Thank you so much for the podcasts and I look forward to our continued work!

  3. Hi Brooke, as I was listening to this episode, I noticed some interesting thoughts and actions I had been taking part in. You and one of your employees were discussing what people “usually do” when they get to work. Which is everything EXCEPT working. I have done that. But, I’ve always disliked doing that. Being ambivalent, being lackluster. So why have I done that behavior? In my mind, it has been because everyone would think it’s weird if I came to work and started working. Woah. What an thing to realize. Fitting in and people pleasing took the place of my work ethic and my capacity to enjoy my job.

    Hmmmmm……

  4. L-O-V-E-D this! As I listened to you describe high work ethic it dawned on me that I had been missing that feeling for the past few years. I was also raised by hard-working folk and I love feeling purpose in my work. Recently I left a profession that I’d been in for over 13 years and decided to reclaim what I really wanted. I want to WORK! While I’m figuring out what’s next I am doing work with these podcasts and completing a bunch of delayed home projects.
    Thanks for the inspiration/“fire under the tush”!

    1. Thank you so much for sharing, Krista. So glad you found Brooke’s podcast and are enjoying it. –Brecklyn

  5. I would love more episodes like this one (work ethic). The social aspect.meetings, gets in the way of work. How do you deal with that (office work)?

    1. Thank you for the feedback! I’ve passed along your topic suggestion to Brooke. –Brecklyn

  6. Hi Brooke, First of all, I want to say that I love your podcasts, it is really changing my life and my coaching business. I am a nutritional therapist and health coach and I also have a full time job, because my business is not giving me enough income to stop working for someone else. I am going through a conflict inside and would love to get a different point of view on this.
    My full time work is not busy so I have some time to work on my business, in one hand I feel bad for using the company’s time to work on my business as it is against my values, but in another hand I don’t like my job and all I can think about is my business 24/7. I am fired up about spending a lot of time and building my business so I can leave my full time job and work for myself, but I can’t do this right now. So I listened and heard every word on this podcast on my way to work today, and I just don’t know how to balance that. I used to feel that amazing feeling you mentioned when you put your head in the pillow after a long day, and it does feel amazing, but since I got this job I don’t feel like that anymore and the only thing I want is to work on my business full time. So my conflict is confusing in my head and can’t seem to get better. I value work ethic a lot and I am a hard worker, but as this position I am at doesn’t have a lot to do, I am feeling frustrating. How to see that in a different way? or how to balance that?

    Thanks
    Pam

    1. Thank you for your question. Brooke will be responding to questions in an upcoming Questions and Answers episode. Stay tuned! –Brecklyn

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