We Are The Life Coach School
We set the standard for the life coaching industry.
How do we do this? We train the best coaches in the world and inspire individuals to care for their mental health by being an example of what’s possible.
We show you how to use your mind to make your biggest dreams come true.
When you apply what we teach, there’s no limitation to what’s possible for your future. Trust us.
LCS Values
Our pillars exemplify who we are and what we stand for. They act as a compass for our leadership and guide our company as a whole. Our team members embody these values proudly in everything they do.
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We’re an example of what’s possible.
We know our tools work—we use them every day to create extraordinary results. We don’t wait for permission to believe; we decide it's as good as done. We think about where we’re going, what we’re creating, and who we’re becoming. We question everything, take massive action, embrace failure, and step into our future selves now. We’re proof you can create any result you want. -
We’re inclusive.
The Model is for everyone. We love humans. We see and celebrate our differences. We honor your unique perspective and appreciate your willingness to share your experience. We invite each person to be their authentic self. We welcome feedback, have courageous conversations, and continue to grow. We’ll hold space and create an environment of belonging for all who share these inclusive values.
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We’re thought full.
We pay attention to our thoughts because we know value is created with our minds. We’re self managing, self reliant, and self directed. We ask great questions and create our own answers. We share our ideas and welcome perspectives that are different from ours. We make time and space to think deeply. We consider our impact on the company and our colleagues, coaches, and students. -
We make hard work fun.
We know fun goes in the F line, so we take responsibility for creating it with our thoughts. We believe it’s fun to be challenged. It’s fun to expand our thinking. It’s fun to overdeliver. It’s fun to make money, and it’s fun to be fancy. It’s the most fun to blow our own minds with what we’re capable of achieving.
These Are Our Favorite Charities
As a company, we donate $1 Million per year to the following charities.
The Life Coach School will also donate $10k to each of our employee’s chosen charities.
Meet the Directors
None of what you read about above is possible without the leadership of our LCS Directors. Every Director is a rock star whose expertise allows us to create transformational moments for our clients. We’re proud to have these individuals representing the School and driving our business forward. Here are the visionary Directors who lead The Life Coach School team.
Brooke Castillo
Founder
Brooke began coaching in 2006 and founded The Life Coach School in 2010. She has coached thousands of clients to improve their lives, their weight, their businesses, and their careers. Through the School, Brooke created Self Coaching Scholars and the Coach Certification Program. She also hosts one of the most highly rated podcasts on iTunes: The Life Coach School Podcast. Brooke loves the outdoors and finds time to walk or hike as much as possible.
To learn more about Brooke, click here.
Erika Royal
Chief Executive Officer
Erika joined LCS as its Chief Executive Officer in 2020. Before joining the School, Erika worked as an employment lawyer at an AmLaw 100 law firm for 22 years—12 of them as a partner. Erika is a graduate of Harvard Law School (JD), Florida State University (BA), and received her Coach Certification from The Life Coach School. She currently lives in Fort Lauderdale with her husband, two daughters, one son, and one puppy. In her spare time, Erika can be found riding her Peloton, listening to audiobooks, or planning her next travel adventure.
Katie Pulsifer
Director of Coaches and Instructors
Katie is a Master Certified Coach and the Director of Coaches and Instructors. She began coaching and instructing for the School in 2018 after having her own coaching business for several years. She’s been in this Director role since 2019. Prior to becoming a life coach, Katie spent 20 years in the fashion merchandising and product design industry. She majored in African American and Women’s Studies at Bowdoin College and UNM. Katie lives in Maine with her blended family. When she’s not working for LCS, she’s either training as an ice dancer or spending time on the ocean in the wooden boat she built with her Dad.
Courtney Rolls Cook
Director of Alumni
Courtney joined the LCS team in 2019 as a Certified Coach in Self Coaching Scholars. She coached over 4,000 sessions and was a mentor in the Ask A Coach forum before being promoted to Director of Alumni in 2020. Courtney loves anything adventurous—including traveling, skydiving, and setting impossible goals. She earned her Master’s Degree from Harvard University, where she studied psychology, and currently lives in New York City with her fiancé and their Maltipoo pup, Honey.
Stephanie Griffin
Director of Coach Certification Program
Stephanie is the Director of the Coach Certification Program for The Life Coach School and is a Certified Life Coach. She first joined LCS in February 2019 before being promoted to Director in October of 2019. Before joining the School, Stephanie worked in commercial real estate. She is a graduate of Northern Arizona University, where she received a Bachelor of Science in Business Administration with a Certificate in Human Resource Management. She currently lives in Denver, CO, with her husband, two sons, and dog. Stephanie spends her spare time enjoying anything outdoors with her boys.
Allison Wright
Director of Self Coaching Scholars
Allison is the Director of Self Coaching Scholars and a Double Diamond Scholar. Before joining The Life Coach School in 2021, she directed a video-on-demand product and designed digital courses in the fitness and wellness industries for more than 10 years. Allison has a Bachelor’s Degree in Holistic Psychology from Lesley University and currently resides in Portland, Oregon, with her partner and twin golden retrievers. When she’s not working for LCS, she’s dancing, doing yoga, and adventuring through the Columbia River Gorge.
Elizabeth Satterfield
Chief Financial Officer
Elizabeth serves as the Chief Financial Officer for The Life Coach School, coming on board in 2019. She has 20 years of experience in business and operations management and previously worked in the professional services industry. Elizabeth lives north of Dallas with her husband, two children, and their dog. She loves being outdoors, spending summer days at the lake, going to see live music, and spending time with friends and family.
Stephen Gardner
Ontraport Manager
Stephen joined The Life Coach School in January of 2020 as the Ontraport Manager. Before joining LCS, Stephen owned a marketing automation company that specialized in Ontraport development and implementation and worked at Google on the search management team for nearly six years. Stephen has a Master’s Degree in Computer Science from the Rochester Institute of Technology. He is currently living in Pennsylvania with his wife and two daughters.
Sara Beukema
Creative Director
As The Life Coach School’s Creative Director, Sara is the lead designer and oversees the creative team. Before joining the company in 2019, she worked both agency-side and in-house designing for a wide range of national and global clients spanning the luxury, fashion, technology, restaurant, and food and beverage industries. She also led complete branding initiatives for a range of emerging startups and nonprofits. A Texas native, Sara is a graduate of The University of North Texas. She currently resides in Dallas with her husband, children, and their weirdo cats.
Kirsten Simon
Director of Customer Support
Kirsten joined The Life Coach School in 2019 as a Customer Support Representative before being promoted to Director of Customer Support in 2020. She’s also a Certified Life Coach. Previously, she worked as a financial planner at a registered investment advisory firm in downtown Chicago. Kirsten still lives in Chicago with her husband and two cats. She enjoys long walks with her husband exploring all that the city has to offer.
Meet the Team
Every member of the LCS team is the best at what they do. They are committed to The Life Coach School mission and constantly overdeliver. These are the amazing individuals who make up The Life Coach School Team.
Ashley R. Wright
Assistant to Director of Coaches and Instructors
Buffy Payne Press
Executive Travel Project Manager
Cameron Phillips
Social & Video Content Creator
Emily Claver
Executive Assistant to Brooke Castillo
Keysha Jones
Financial Assistant
Melissa Gunsaulus
Assistant to Director of Coach Certification Program
Our coaches, instructors, customer service, and LCS support members are key parts of our team too. They represent the School and provide the highest level of service to our clients. Click here to see a full list of the rest of the LCS team.