How does the Model work with racism? Click to hear from Certified Coach Anita Miller.
Brooke Castillo


Video: Questions

As a coach, one of the most amazing tools that you have in your toolbox is questions and being able to ask your client the right questions at the right time in order for them … Read More

Being a Winner When You Lose

My son’s soccer team is badass. They won almost every game they played last year. My son is the keeper and one of the leaders on the team. This last weekend our club hosted a … Read More


One of my clients gave me a gift at our retreat. It was a professional drawing with a poem. Beautiful. It said:   I used to wait for a sign, she said, before I did … Read More

Overwhelmed by Other’s Success

Sometimes I think other people’s success can feel bad. It’s not true. I know its just my thoughts about their success. But still. I am venturing into the world of video and getting myself crazy … Read More

It Sucks – Let it Go…

Have you ever spent such a long time working on something that you can’t let it go? Even when you know it sucks? A friend you’ve had for 10 years…but let’s be honest, you guys … Read More

Gossip is Good

Yesterday I got a direct message on twitter from a high profile coach whom I have admired for years. She told me that she had heard really good things about me from a few of … Read More

How to Ask for Something

I always encourage my clients to ask for what they want. People love to give. They want to say yes. (It’s easier than saying no.) Remember this… 1. If you are asking someone for something … Read More

Pain is Pain

For some reason, Jennifer Aniston’s name comes up a lot in my coaching. My clients seem to want to be her-or at least have her body. So I think about Jen a lot. I think … Read More

Sideline Expert

I’m an amazing U11 Boys Soccer Goalie. Just ask me. I sit on the sidelines and know exactly what my son needs to do. I never get tired. I could’ve gotten all the saves. I … Read More

Unconditional Love

It’s not just for Mother Teresa. It’s not just for the person you’re loving. It’s for you. When you love someone without condition, they get to be themselves around you. They get to enjoy a … Read More

I Have a Great Time with My Life

I was putting together some videos for my students at The Life Coach School.  I came across a fantastic one by Will Smith.  It’s about 10 minutes and I highly recommend you have a listen. He … Read More


Give to people who don’t appreciate it Give to people who can never pay you back Give to people who think they give you more Give to people you love and to people you don’t … Read More

Loving is Hard When it’s Hard

Love is amazing when it’s easy. The other person is doing what you like, when you like it, so the loving comes easily. And it feels great. But then they do something you don’t like. … Read More

I Just Wanted to Be Like Her

When I was younger, I just wanted to be like her. I spent hours thinking about how she had it made… She was beautiful. She was rich. She was talented. She was loved. And most … Read More

The Power of an Unanswered Text

Have you ever texted someone nervously, worried about how they might respond? And they didn’t. Nothing. Waiting. Waiting. Waiting. Why is this so awful? Because you’re left alone with your thoughts.  Scary. I have coached … Read More

It’s Not Always Fun

Being a life coach is amazing.  I think it is the best profession on the planet. You work from home, make your own hours, contribute to the greater good, and all without getting out of … Read More

Got Milk?

  Client:   I would love some insight on this one. I am single and would love to be in a loving relationship. How do I accept this? If I do, won’t that mean it … Read More

A Coach’s Best Asset

Uninterrupted time. Being a coach isn’t just about coaching. It requires creation, thinking and learning. Great coaches spend time thinking about their clients.   They spend time coaching themselves. They read great books-they study and … Read More

Allow Yourself to Want

I never really noticed this before, but I sometimes restrict my wanting. I don’t allow myself to want everything I want. Because…I believe I can’t have it even before I want it. It’s almost like … Read More

Book Recommendations-Master Class

During Master Class Coach Training, I asked the students to give me their top five picks for books.  I loved reading their answers and thought you might too. Kris Plachy Mitten Strings for God– Katrina … Read More

Thoughts to Think

A large part of the work we do as coaches is cultivating new thoughts for the mind to think.  Once you understand your mind and how it works by increasing your awareness and consciousness, then … Read More


We talk a lot about “manuals” in training. We mostly talk about the ones we have written for others to follow. We believe if they follow our manuals we will be happy. When they don’t, … Read More

Processing Joy

Today, I cried. For about an hour. Not because I was sad, but because I was happy. I just had a huge enrollment at the school. This has been my most successful year of my … Read More


I spend a lot of my time trying to convince coaches to focus on a small group of people to market to. It’s just smart. Find a group of people and speak directly to them … Read More


You are going to get it. From your clients, from your peers, from your customers, and from strangers. Feedback can be useful. But here is what you must consider when listening, responding and utilizing feedback … Read More

A Gift for Your Clients

I am currently teaching a class on Creating Products to a group of LCS certified coaches. When I was preparing for the class, I thought a lot about why I think my products have been … Read More

Coach Interviews

Love this series Lisa Hayes did on “Gorgeous Genius Voices”. Have a free listen.  (She interviewed me first-so scroll to the bottom if you want to listen to that one.)

Thought Quality

Lately, I have been thinking a lot about thought quality. When our clients first come to us, we help them to  identify poisonous, negative thinking and see its impact on emotional well being. But as … Read More

Do it Yourself or Hire it Out?

This is the question. When it comes to a Life Coaching Practice I think there are some things you can not delegate.  You must learn how to do them well enough yourself so you can … Read More

When No One Shows

I was just talking to a new coach who offered a class and no one showed up to take it. She took this as a sign. She took this to mean maybe she shouldn’t be … Read More

Creating a New Religion

One of the assignments my students have in class is to create a new religion based on what they have learned and what they want to believe about their own lives. One of the students, … Read More

Success is a Circle

You are going to hear this a lot from your clients… I want to get ahead I should be further along I can’t catch up I am always behind It’s as if we are all … Read More


I was reading some sales and marketing materials from Dan Kennedy and he said the darnedest thing. He said people who sign up for something see that as an accomplishment. So when someone gets a membership … Read More

I Know What I’m Doing

This thought is so empowering. I have recently just noticed how often I think (and believe) this thought. That is not to say I don’t have evidence to the contrary, because I most certainly do; … Read More

Great Work is Great Work

I just taught a class to my graduates: 1000 Raving Fans. One of the concepts I talked about is being “new” and all the benefits that come with not having an established business. You have … Read More

Your Website

So many of you have told me you think your website being pretty is the most important thing when you are a new coach. My first website was really ugly. I created it for myself … Read More

Five Teachers at a Time Max

If you are like me, you love to learn. Often, I am reading a book, applying a concept from another book, and buying a book all within the same hour. So I have come up … Read More

Don’t be a Hater

It fascinates me when entrepreneurs put down their competitors or their colleagues. As if it will somehow make them look better. It doesn’t. It makes you look worse. It makes you look like a hater. … Read More


This is a post I wrote on the forum of the Life Coach Training currently in session.  I thought some of you might also like reading it.   Hey Team, Sometimes I want to quit … Read More

We Can Do Hard Things

I make no secret of it. It’s easy to teach an easy class. But when no one is challenged or asked to do anything, they don’t learn anything. They don’t grow. They don’t learn how … Read More

How’s Your Story?

One of the tools we use here at the school with ourselves and our clients is Finding a New Thought. We teach that nothing in the past ever is the cause for our emotion now. … Read More

Being a Student

“I don’t really want to have to think that hard.” One of my students told me this the other day. I’ve thought a lot about this. She just wants to coach and write, she doesn’t … Read More

What Twitter Did

Everyone was always telling me I needed to get on Facebook and Twitter. My clients wanted to hear from me more often. I never really wanted to. I didn’t understand it.  Didn’t feel “social”. And … Read More

Repel on Purpose

If no one is repelled by you. You are boring. Sorry. That’s just true. If you want to stand out-you need to stand for something. Lady Gaga. Oprah. Howard Stern. Obama. They all have haters … Read More


When a client decides they no longer want to be your client. When a reader stops reading your blog. When you get unfollowed or unfriended or unliked or unlinked or unsubscribed or unaccepted, you might … Read More

What I Said 10 Years from Now

My new friend (Jan):  I just saw your school featured again on the internet.  How do you do that? My future self (Brooke):  We do that by running a badass school. Jan:  I know, but … Read More

Investing in Education

Picture me in a classroom. Front row.  Arm raised. I’m a student on a rocket right now. In the past year, I have spent well over $6,000 on education materials. Gasping is ok. I really … Read More

Why Rush?

This is a reblog from one of our newly certified life coaches, Andrea Laurence,  who is doing a great job on her newsletter.  Check it out.  If you want to see it in her pretty … Read More

Not a Beginner Anymore

At The Life Coach School, we are always encouraging our students to allow themselves to be beginners. We use the example of a toddler learning to walk.  There is no reason to get angry or … Read More


One of the questions I get asked often from my students is:  Do I have to pick a niche? Well, first off, you don’t have to do anything. You can do whatever the heck you … Read More

When Your Client Cries

I had an amazing woman come and spend five days intensive coaching with me this week. The first day, she spent a lot of time crying. She told me later that she was intrigued by … Read More

I Want to be a Good Coach

This is something I have heard my students saying a lot lately. They question whether or not they are “good” coaches. I was trying to remember if I felt this way when I was a … Read More

Why Does Coaching Work?

Here is a post from a forum a few classes ago. It’s so good…   Meadow asked our students: Is the coach of the Lakers (I think his name is Phil Jackson) a better basketball … Read More

How Much Do you Make?

I get this question a lot from prospective coaches. They want verification that they can make a lot of money and a good living being a life coach. They think that my number will somehow … Read More

A Coaching Education

I received a letter the other day from a woman who was frustrated that she had spent so much time and money in school becoming a Psychologist.  She was angry that I was apparently making … Read More

Super Success

What is success? How do you define it? How do you know when you are there? The dictionary defines it this way: the favorable or prosperous termination of attempts or endeavors.the attainment of wealth, position, honors, or the like.  a successful  performance or achievement: The play was aninstant success.   John Wooden defines it this way:  peace … Read More

Blue Collar Coaching

I was recently told that I make this career look easy. That I give the impression that anyone can sit at home in their pajamas and make high six figures with very little effort. It … Read More

Your Coaching Style

Understanding your coaching style is important. Knowing your coaching super power is even more important. My coaching style is fast, intense, blunt, belief slaying, with a heap of love thrown in. My super power is … Read More

I Want to Do it Right

New coaches want to coach their clients “right” They want to do a good job. They want their clients to be helped. But there really is no “right” way to do coaching, just like there … Read More

Finding Your Purpose

I have a client who wants me to give her permission to quit her job. First of all, she doesn’t need my permission to do anything. Second, I don’t think she should quit this job … Read More


All of the coaching we do it to increase consciousness and awareness. Most of our clients come to us not fully alive, not aware of their own mind, and in pain. It is our job, … Read More

Love Your Clients

I don’t coach for money. I coach for love. That is what I train my student coaches to do. It is the most important piece of the training I tell my coaches that they have … Read More

Structuring Sessions

As a coach, I think it is very important to prepare for every session I have with a client. My clients are paying me money and spending their time to have a session and I … Read More

Unraveling Familiar Patterns

To unravel patterns that feel natural and familiar even if they no longer serve me or work for me.   This is what all of our clients who desire change are working towards. I was … Read More

Self Coaching 101 The Model

Here is a recording of me giving an overview of the Self Coaching 101 Model If you hover over it, you will see the play button.  It’s about 15 minutes long. SC101 Alternately, here is … Read More

17. Directing Your Thinking

Directing your thinking means to be aware of what you are thinking and then to consciously decide what to think.   For example.  If you have a large plate of food, you will need to … Read More

16. Cheer Leading

Yay!  Good for you client!  You lost 20 pounds!   Congratulations! Nothing makes me cringe more. The type of coaching we teach and do at the Life Coach School is based on the cause of … Read More

15. Dissonance

Change is usually why our clients come to us. The process of change most definitely will include dissonance. Dissonance is “a state of unrest and needing completion”. It is the difference between our old life and our new life, and the … Read More

14. Settling vs. Acceptance

When we start doing thought work-we realize that our thoughts are the cause of our happiness or lack thereof. What this means is that we can find a way to be happy in most situations. … Read More

The Fear of Having to Take Action

When working with ourselves and our clients-we are sometimes afraid to do the thought work because we think it means we will have to take action on what we find. For example, if you work … Read More

Empathy vs. Compassion

In my current coach training-the question of whether we should empathize with our client’s stories came up.   Here are my notes (off of our training forum) to my students based on my approach and thoughts: … Read More

Learn How to Fail

Chris and I went to see the documentary, A Race to Nowhere, last night. If you have kids, just go see it. It talks about our educational system and some of its shortcomings (to say … Read More

Your Opinion Can Get in the Way

When we are coaching, sometimes we think we know what our client should do. They should leave that horrible husband for sure. They should quit that dead end job. They should not go into debt. … Read More


FROM MERRIAM DICTIONARY: a : the emotion evoked by well-being, success, or good fortune or by the prospect of possessing what one desires : delightb : the expression or exhibition of such emotion : gaiety … Read More


As defined by PubMed Health: Depression may be described as feeling sad, blue, unhappy, miserable, or down in the dumps. Most of us feel this way at one time or another for short periods. Clinical … Read More

In A Hurry

Notice whenever you are in a hurry to do something. Lose weight.  Get money. Quit a job.  Divorce your husband. What you are really in a hurry to do is get out of pain. Getting … Read More

Your People

New coaches always seem to make the same mistake when they start out. They want the whole ocean. They want every boat, fish, and piece of sand to visit their website and hire them. You … Read More

Sometimes…just be proud of yourself

I was telling a client the other day that I think the best feeling in the world is pride. I love feeling proud of myself. It feels flippin good. Especially that well-earned, you-know-you-have-done-a-good- job, kinda … Read More


When you compare your life to someone else’s life, you lose. You miss the point. You either feel inferior or superior.  Not a good multiple choice. It’s the opposite of abundance. When someone is kicking … Read More


Sometimes I do things that scare me. I have always been this way. I used to ride and jump horses cross-country, I have been sky-diving, I’ve spent three weeks at Outward Bound, I have done … Read More

This is Supposed to be Happening

Whatever it is you are dealing with now-know that it is supposed to be happening. Nothing has gone wrong. It is FOR  you, not against you. It’s a gift to you. Thrashing against it helps … Read More

What are We Supposed to Look Like?

Such a common, silent question. Where does your mind go when you ask it? Beautiful? Thin? Attractive? No wrinkles or pores? How do we go about answering this question? Do we google it? Check the … Read More

What if You Really Believed This?

You are loved. Truly. Deeply. Not because of anything you have done or deserve, but just because you’re you. You don’t have to change, or do it better, or improve. There is nothing needed to … Read More

Weight Suffering

Those of us who have weight suffered, don’t need it explained. We know it. We can still feel and remember the pain of it. Weight suffering isn’t just about how much you weigh or how … Read More

Questions Change Everything

Right now I am in Hawaii with my family. I am truthfully having the time of my life. I watched my son surf this morning while drinking my second cup of coffee. It doesn’t get … Read More

Who’s Happier?

Jennifer Lopez is gorgeous.  Is she happier than you? Oprah Winfrey has an audience of millions. Is she happier than someone with an audience of 50? Lady Gaga’s career is on fire.  Is she happier … Read More

Never Say Never

Ten years ago, I cut up my credit cards and paid off all my debt. I have been debt free ever since. I have felt free ever since. Dave Ramsey taught me so much about … Read More

It’s Not Always About Changing

The first step in all coaching is awareness. So many of us are living our lives unconsciously. We don’t understand why we do what we do or why we get the results we consistently get. … Read More

Dreams Don’t Come True

Dreams don’t come. You have to go out there and get them. When people hear about me traveling all year they often say, “Must be nice.” I always say, “It is.” I own it. I don’t apologize … Read More


I hate losing.  I love winning. As I watch the Olympics, it is my favorite to watch the gold medalists cross the finish line.  I imagine how amazing that must feel. My heart breaks for … Read More

Self Discovery

I believe that self discovery is the most important item on our to do list. As we find out more about ourselves, we learn how humans operate. We develop compassion and understanding, not just for … Read More

Defining Ourselves

I’ve never realized how much we define ourselves by where we are from and how we live. Since I have been traveling and homeless, this has become more obvious. Where are you from? What do you do? … Read More

Fog Free Days

I love The Weight School I teach in-person and online with Susan Hyatt. One of the most rewarding things I do is read emails from women who have completed that course and have not only lost weight, … Read More


My life’s work is about our thoughts. I teach my clients and my students how to become aware, understand, and change their thoughts. I believe it is the most important work we can do. It’s … Read More

Someone Who Believes

I have created work when I didn’t have support and I have created work when I did. Having support is better.  Way better. I have had friends, colleagues, and mentors who have encouraged me when … Read More

Let Your Life Surprise You

I was reading Penelope Trunk’s blog the other day and one of the lines grabbed ahold of me, “Let your life surprise you.” I wonder how you do that? You let go some. You have … Read More

A Rant for My Two Sons

Seriously?  Have some self respect. This is what I say to my children when I walk into their room at the end of the weekend. Their room looks like they’ve had a 48 hour rave … Read More


I just went and saw the movie, “I Am”. Amazing. It’s main thesis is that humans are built for cooperation, not competition. But, one of its finer points really resonated with me. It was about … Read More

Thought Noise

I just read a great book by Bethenny Frankel. It’s called, “A Place of Yes”. I loved it. One of the concepts that she writes about so brilliantly is “noise”. She calls our negative childhood … Read More

I’m on It

I have been an employee and I have been an employer, so when I talk about being on it I know of what I speak. No matter what job I have had in my life, … Read More

Not Your Business

Sorry, but you can’t know what is best for someone else. You may think you have answers for how they should live their life. But you don’t. Thinking you do is nothing short of arrogant. … Read More


I think laughing might be the most important thing. I am fascinated by people who never seem to laugh. I laugh at everything.  I love laughing. I am always looking for an excuse to laugh. … Read More

Trust Your Guidance

A few weeks ago, we went to San Francisco to meet our extended family for the day. We met up with them in Japan Town and then planned to head to a restaurant at the … Read More

The Universe is Good

It’s just something I choose to believe. I don’t like it when people complain about the world or the “times” or the way things are going. It doesn’t serve us. It makes us part of … Read More

We All Just Want Love

Here is a thought that gives me peace: We all just want love. I think it when I feel someone has done me wrong. When customer service can’t find my Pottery Barn Desk I ordered … Read More

Which Girl Are You?

I most likely am not the prettiest one in the room. Or the smartest. Or the richest. Or the thinnest. Or even the nicest. But I am most likely the one having the most fun. … Read More

Read Your Mind

How can you read someone else’s mind? Have them write down their thoughts. How can you read your own mind? Write down your thoughts I have decided I’m a mind reader. I read people’s minds … Read More

Self-Made Woman

“She’s a self-made woman.” That is how an amazing woman was described to me the other day. I loved it. I felt immediate respect for her. I think being self-made indicates that someone has taken … Read More

Loving Someone Who Hurt Us

At the school, I teach the concept of unconditional love. Not the Mother Teresa have to be a saint kind, but the selfish kind. When we love something or somebody, we feel good. So love … Read More

No is the Beginning

When someone says no to me, I consider that the beginning of our negotiation. I am not talking about a personal no, given as a boundary;  but I am talking about no’s that come from … Read More

Sometimes I Want Sadness

A couple of years ago, someone I love decided they no longer wanted me in their life. I was devastated. I was mad. I was confused. But mostly, I was sad. I knew better than … Read More

Hiding vs. Resting

This last weekend I had my Coach Mastermind for the Life Coach School. One of the things we discussed is the difference between resting and hiding. There seems to be an epidemic of  ”extreme self … Read More

A Manifesto of Friendship

The only expectation to have of your friends- is that they be themselves. This is only for badasses. This is not for the ones who want to blame their best friends for their feelings. Have … Read More

Being Conscious

How do naturally thin people know they’re going unconscious in their lives? Seriously. I know I’m going unconscious when I overeat or eat when I’m not hungry.  It’s my signal. My reminder.  My alarm. Whenever … Read More

Keeping Decisions

It’s one thing to make a decision. In fact, making a decision is somewhat easy. “I’m going to start working out.” “I am going to stop drinking alcohol.” Decisions like these are made all the … Read More

Coaches on Fire!

I just want to take a moment to acknowledge all of the students who have gone through the school. If that’s you, you know what I am talking about. This school is hard. It requires … Read More

When Want Turns to Have

When you use the Law of Attraction to get what you want, you start feeling what it would be like to have it now. If you really want more money so you can travel and … Read More


Breathe. What does it mean when people tell us to do this? Um. Okay. Good plan. I’ll take you’re advice on this one. Thanks for the tip. I was wondering what I was going to … Read More

That Hurts My Thinking

No one can hurt your feelings. Only you can do that. With your thinking. When someone does or says something to you-you have a thought and that thought causes your feeling. When this happens, it’s … Read More

What Were You Thinking?

Think about one of your most important accomplishments. What were you thinking before and during that accomplishment? My guess is that it wasn’t any of the following: I will never make anything of myself. I’m … Read More

Mean Is Not Nice

I just spent a couple days with an intensive client. She was amazing in every way. And I am not just saying that. Interesting. Beautiful. Intelligent. Complex. Funny. And mean. So mean. Not to me. … Read More

Are You Willing to be Happy?

Sometimes when I am coaching a client, I notice that they want to keep their painful story. They’ve had it for so long, it’s their companion. My mother was horrible. My ex-husband ruined my life. … Read More

What is Kindness?

When I work with clients, I always spend a lot of time on kindness. Especially self-kindness. Amazingly, though, most of us don’t really know what kindness is. We mistake kindness for pleasing, for placating. Kindness … Read More

Allocating Your Thinking

Do you know what you spend most of your time thinking about? If you had to pick one thing you spend the most time thinking what would it be? Your weight? Your bank account? Your … Read More

Irresponsible Thinking

I told a friend of mine she was being irresponsible in her thinking the other day. She was going on and on about how she wasn’t losing weight fast enough. How the scale wasn’t moving. … Read More

Every Problem Has a Solution

This thought sets me free. Anytime I have any kind of “problem” in my life that is causing me any emotinal pain, I remember that there’s a solution. Just the idea of the solution sets … Read More