Ready to double your business? Click here to get started.
Brooke Castillo

Blue Collar Coaching


I was recently told that I make this career look easy.

That I give the impression that anyone can sit at home in their pajamas and make high six figures with very little effort.

It made me laugh.

Where did we get the idea that it is good to make very little effort?

Somewhere along the line it seems we have lost sight of the goal of what it means to be alive, to be a contribution.

To me, that means using myself up.  It means, when I die, I will have laid it all out.

Not in a struggle, beat myself up kind of way, but in a show up and deliver and love and work like a dog kind of way.

I am a blue collar worker in every sense of the word.  I wake up and I go to work.

There have been times when I have worked harder than others.  But I have always worked.

When I started my coaching career, I worked a solid eight-hour day before I even had clients. I read and studied and practiced and got coaching and learned and coached myself.

When I first got clients I coached until I thought my brain would explode and then I did it again.

The best coaches do this.

They use themselves up.

Even if this is a part time career-they show up part time and lay it out, they work.

So it might look easy to anyone looking in, but that is only because you love it so much.

You want to do it.

That is why you are DOING it.

Don't be afraid to get your hands dirty, hit the pavement and work hard for the best profession there is: getting paid to help people.

It's not easy.

But you don't want easy.

You don't need easy.

It's you. Remember?