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Kristen King, MBA, MPS

: Sweary Life & Business Coach for Perfectionist Womxn & Femme Folx

Coaching Philosophy

Are you sick and tired of having to be so freaking perfect all the time?

Does stuff that used to light you up feel like an endless slog now?

You never have time to do anything for yourself because you spend every waking minute chasing other people’s priorities.

You dream of the day you’ll finally be caught up and have a moment to breathe, but somehow, no matter how much you do every damn day, the to-do list never seems to get shorter. You have to do it all, and do it all perfectly every time.

It’s perfect alright — it’s the perfect trap, and it completely sucks.

But if you don’t do it all, who will? You can’t say no. You can’t let it go undone. That’s something only a bad wife, a bad mom, a bad employee, a bad business owner, a bad friend, a bad daughter would do. And you, well, you’re a good girl. That’s why you work so hard at getting it right.

Yet, no matter how good you try to be, you feel like you’re failing. All the time.

I’ve been there, and I’m here to tell you, it’s not you.

It’s the system we’ve all been socialized in as womxn. And for a long time I didn’t see a way out either. In fact, In my early 20s, I was ready to kill myself because it felt like the only way off the treadmill to nowhere. But fortunately, I decided to try one last thing first.

I decided to rewrite the game, to opt out of all of the optional sh!t that was literally killing me. I decided to burn it all down and make my own path. The more sh!t I burned down, the more I showed up as me instead of the hollow, sanitized, good-girl version of me, the happier I got and the more I loved myself and my life.

Over time I reclaimed all my f*cks and used them to build the life I wanted — not the one other people told me I was allowed to have.

That’s why I became a coach: To help other women get their f*cks back, burn the hamster wheel to the ground, and create a life they love as the truest version of themselves.

And it’s your turn.




Work with Me

You’ve built a prison around yourself to make up for all the things you thought were wrong with you: taking up too much space, being too demanding, never being enough, never getting it right, never getting caught up, never reaching the goalposts that are constantly moving, and more.

But here’s what you’ll learn in our time together: You were never guilty in the first place.

It’s time to get free.

There are two ways to work with me:

One-on-One in my VIP coaching program. We’ll spend 6 months together burning down everything that’s not you in your life, your business, or both so you can do what you actually want to do instead of just the stuff you thought you had to do. You’ll learn to break the cycle of perfectionism and people-pleasing once and for all, and your whole life will change because of it. Space is limited and enrollment is ongoing. Book a free exploration call to discuss working together 1:1.

In my group program, 100 Days to Fewer F*cks. Over our 100 days together, we’ll identify all the areas where you’re giving your f*cks away to stuff you don’t even care about, and we’ll create your plan to systematically get allllll those f*cks back for the stuff that really matters to you. 100 Days to Fewer F*cks runs 3 times a year. What are you waiting for? You’re about to have a whole squad of badass womxn on your team. Get on the waitlist for the next session.

You do not have to atone, make up, or in any other way apologize for being exactly who you are, taking up space, or wanting things.

You do not have to earn permission to be in your own life. You are worthy of being a fully expressed, fully loved human exactly the way you are simply because you exist. There are no arbitrary boxes to check or tests to pass or approval to win before you’re allowed. You get it right now.

Visit my website for more info, and be sure to subscribe to my Zero F*cks Gazette email list.

Let’s f*cking go.