Entrepreneurial Management is now available!

Lydia Pattison

Certified Life and Weight Coach

Coaching Philosophy

I help smart professional women stop emotional overeating for good. As a qualitative market researcher, I spent thousands of hours one on one interviews to uncover the underlying drivers to make people buy, eat and drink more. Now I use what I've learned to undo the effects of marketing and diet culture by using the same drivers to reduce desire. Over 20 years talking face to face to people about what they eat, drink and buy, has taught me one thing – emotion and habit drive behaviour. I can help these work for you so you can stop overeating for good.