One of the questions I get asked often from my students is: Do I have to pick a niche?
Well, first off, you don’t have to do anything.
You can do whatever the heck you feel like doing.
I usually recommend that coaches find a niche, because that is what has worked so well for me.
Is it required?
Of course not.
I have seen coaches who specialize in many different areas do very well not picking a niche.
But, here are my reasons for why I think it is a very good idea (at least in the beginning):
-It narrows your target market so you aren’t so overwhelmed trying to please everyone.
-It helps you focus on a specific topic really well instead of trying to do everything fair.
-It makes writing a one page plan easier because the topics are limited.
-It gives you a “muse” or a specific client to think about when you are creating.
-It helps you say no to clients/projects that might be distracting or take you off task
-It helps you get known for something
-It makes it easier to become an expert
-It makes it easier to write a book and create products
Most of all, picking a niche gives you a focus and a plan. It keeps you moving towards something specific that will help people. It takes the focus off of making money and building a clientele, and puts it on creating something of value to offer.
It puts you in a place of proactivity instead of reactivity.
And remember, niching is a marketing technique that deals with symptom work. Once you get deep into the coaching, the topic will always be the same:thought work.
Pick something you enjoy, something you know something about, and something you know can help people.
Of course you can always change your mind. Just begin.