Ready to double your business? Click here to get started.
Brooke Castillo



I just went and saw the movie, “I Am”.


It's main thesis is that humans are built for cooperation, not competition.

But, one of its finer points really resonated with me. It was about stuff.

It said that human beings need stuff.

If a human being is outside on a winter night, stuff will make it better.

Clothes, shoes, jacket, heater, house, food. All this stuff can make a huge difference in how happy a human being is in that moment.


There comes a point where more stuff doesn't make us more happy.

Once we have stuff to satisfy our basic needs, stuff doesn't do much for us.

Bigger houses, bigger cars, more jewels, more clothes, more food, more wine, more more more.

Doesn't make us any happier than the basic stuff.

In fact, in many cases, more stuff makes us less happy.

More overwhelmed. More trapped. More burdened. More debt. More bills. More storage.

In this movie, they hint that wanting more than what you need is actually a form of mental illness.

Think about it. You never see nature do this.

Lions don't hoard.

Cheetahs don't have clutter.

Birds don't need a nest and a vacation nest.

The have what they need. And only what they need.

So, what does this mean? For me?

It means, I ask myself: At what point is my tipping point?

When does the stuff stop making my life better and start making my life worse?

How much stuff do I really want and need?

And who could I help with all that unspent money?