Ep #27: Unconditional Love

This week, I am talking to you about one of the most incredible feelings that you could ever experience – unconditional love. This is one of the most selfish (in a good way) ways for you to experience feelings, and one where you have complete control over how, when and who you feel it for. This week, we…

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Video: 4 Types of Eating

The 4 Types of Eating are fuel eating, joy eating, fog eating and storm eating. Anytime you eat anything ever, you can categorize it into one of those four components, and by doing that, you can really see where the extra overeating and the extra calories and the weight is coming from. Join in as…

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Ep #26: The Self Coaching Model

Today, we are going to take a look into a model that I have created based on my studies with all of my teachers in my life. It is a model that I use on myself daily as well as the model I teach to my students and use with my clients. Enter The Self…

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Video: Fat Belief System

One of the most important things to understand when it comes to weight loss is the reason why you’re overeating in the first place is usually because of your belief systems.  Join in as Brooke Castillo from The Life Coach School talks about fat belief systems as it relates to weight loss. Subscribe here to…

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Ep #25: Emotional Adulthood

This week, I am talking to you about a concept that has developed for me over the years of life coaching and teaching – emotional childhood and emotional adulthood. The idea behind this concept is that we are responsible for how we feel in every moment. Emotional childhood is when we choose not to take…

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Video: Exercise

So many of our clients come to us as coaches wanting to lose weight. One of the things that they really think they have to do is exercise and yet they hate exercise. As coaches we’re not personal trainers so we don’t give out exercise plans and we don’t tell people what exactly they should do, but…

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Ep #24: Money Problems

Have you ever felt like money is one aspect of your life that is causing you issues and additional stress? Well, you’re in luck! Based on many requests from our listeners, this week, we are delving into the topics of money problems, scarcity and abundance and how our thinking directly influences them. Tune in to…

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Video: Diversifying Your Joy

How much of your joy comes from food or food related activities? If it’s number 1 on your list like it was for me and like for many of my clients, you will understand why reducing the amount of food you eat in your life is ultimately reducing the joy that you have in your…

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Ep #23: Challenging Relationships

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Thanks to a request from another listener who is struggling with her marriage, as well as some questions about co-worker interactions, friendships and teenage kids from our other listeners, we are diving into the topic of challenging relationships. When asked to think about  and discuss their difficult relationships, many people may think that they are describing those relationships…

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Video: Emotional Childhood

Join in as Brooke Castillo from the Life Coach School talks about Emotional Childhood vs. Emotional Maturity.  Emotional childhood is blaming others for how you feel.  Emotional maturity is taking full responsibility for your own feelings – it is understanding that no one can cause you to feel a certain way. You get to decide…

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Ep #22: Self Doubt

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One of the most common misconceptions about highly successful people is that once they reach high level of success, the work is over and they don’t doubt themselves any longer, like we do. The reality is, successful people have to deal with even higher amounts of self-doubt, they are simply better at managing it. Whenever we…

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Video: Religion and Beliefs

Join in as Brooke Castillo from The Life Coach School talks about belief systems and how they make up your own personal religion. What are the main thoughts that you believe that are giving you the results in your life? What do you want to believe about yourself? By creating a new religion, you can…

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Ep #21: Jealousy

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Thanks to another great listener email, this week we are going to discuss the topic of jealousy. Sam wrote in asking about how to deal with this negative emotion that drains us and adds to self-doubt. Jealousy is a natural emotion that is hardwired into us from birth. Fortunately, we have the ability to control our…

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Video: The Manual

Whether we know it or not, most of us have manuals that we have “written” for other people in our lives on what they should do and how they should behave. Most often these people are not even aware that these “rule books” exist, yet we expect them to follow the rules and get upset…

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Ep #20: Lessons Learned from Steven Pressfield

“Our job in this lifetime is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it.” ― Steven Pressfield, The War of Art This week, we are doing another “Lessons Learned” episode in which I share one of my favorite teachers with you…

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Video: Priorities

Join in as Brooke Castillo from The Life Coach School talks about priorities and why we make the choices that we make.  Explore what your current priorities are and why they are different from what you want your priorities to be. Subscribe here to watch more videos from The Life Coach School. Get the Full…

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Ep #19: Thought Management

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I get a lot of comments and emails from you guys on the topic of managing your thinking. A lot of the work that I do with my students is actually revolves around managing their thoughts. Most of us don’t realize that many of our thoughts are not serving us as they directly affect how we feel,…

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Video: Unconditional Love

Join in as Brooke Castillo from The Life Coach School talks about unconditional love and why it’s not just for saints. On this episode, you’ll learn that unconditional love is always an option, based on what you decide to think.  Unconditional love.  Just give it a try. Subscribe here to watch more videos from The Life…

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Ep #18: Weight Loss

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Have you ever wondered why it is so difficult to lose weight and keep it off? Thanks to one of our listener’s comments, this week, we are discussing the topic of weight loss and the challenges that come with it. Most often, people who are trying to manage their weight experience a conflict within themselves between…

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Video: Separating Out the Facts

Join in as Brooke Castillo from The Life Coach School talks about the importance of distinguishing between facts and thoughts. Most of us think that those thoughts that are programmed in our brain are facts.  If you want to take back control of your life and you want to decide how you feel in every situation,…

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Ep #17: How to Solve Any Problem

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Part of why I love my job as a life coach so much is because I am able to help people solve just about any of their problems. There’s almost nothing that a client can come to me with that I can’t help them with. Main reason for this is that what most people think…

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Video: Weight Loss

So many of your clients and so many of you want to lose weight but have unrealistic expectations about weight loss. Join in as Brooke Castillo from The Life Coach School talks about exploring and understanding why you want to lose weight and the importance of being realistic about what it can do for you.…

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Ep #16: Massive Action

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Too often, we all get stuck in a passive action cycle. We consume massive amounts of information on a daily basis that is not actually doing anything to help us reach our goals. Like many of you, I love learning! But while this is action, it is not taking MASSIVE action. Massive action can be very frustrating and hard if…

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Video: Self Care

Self care is paying attention to your mind. It’s checking in with yourself instead of living on auto pilot. Join in as Brooke Castillo from The Life Coach School talks about self care and priorities how they relate to weight loss. Subscribe here to watch more videos from The Life Coach School.  

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Ep #15: Other People’s Opinions

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Time and time again, I watch people twist themselves into a life that they don’t desire because of their idea of what other people might think about them or their actions. Sadly, these people miss greatest opportunities in their lives, worrying about other people’s opinions, and end up living an unhappy existence. But  in reality,…

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Ep #14: Overcoming Anxiety

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One of the most common issues that I get asked about on regular basis is anxiety. As a matter of fact, majority of the emails I get are based around this topic. I’ve been dealing with anxiety my whole life, ever since I was very young. For the bigger part of my life it would…

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Ep #13: Success vs. Happiness

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Many people out there strongly believe that happiness comes from a certain level of success that they will achieve at some point in their life. In reality, the relationship between happiness and success is much more complicated than that.  It is extremely important to understand this delicate relationship. On this week’s episode of Life Coach School, I  reveal the…

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Video: Feelings

Most of the time your clients will have no idea what they are feeling and many are actually resisting their feelings.  Join in as Brooke Castillo from The Life Coach School talks about feelings and the fact that when you resist negative feelings, you are resisting positive feelings.  More importantly, learn how to work with clients…

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Ep #12: Boundaries

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Most often people get confused about what boundaries are and what they are not.  In this episode, we will set the record straight by looking at the difference between this amazing tool for creating intimacy and simply setting expectations for other people. I would like for you to think about boundaries as a way that we…

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Video: Causal Coaching

Join in as Brooke Castillo from The Life Coach School talks about Causal Coaching and why we treat the cause of our clients’ problems, not just the symptoms. Subscribe here to watch more videos from The Life Coach School.  

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Ep #11: The Manual

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  Whether we know it or not, most of us have manuals that we have “written” for other people in our lives on what they should do and how they should behave. Most often these people are not even aware that these “rule books” exist, yet we expect them to follow the rules and get…

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Video: The Watcher

Join in as Brooke Castillo from The Life Coach School talks about the concept of The Watcher and how the practice of observing your own thoughts releases you from being at the effect of your mind. Subscribe here to watch more videos from The Life Coach School.  

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Ep #10: Byron Katie Lessons

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This week, we are going to do something a little different. Every 10 episodes I will share with you one of my favorite teachers and what they’ve taught me. On this episode, I will be talking about the teacher that had the most influence on me of all – Byron Katie. After ten years of…

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Video: Massive Action

Join in as Brooke Castillo from The Life Coach School talks about Massive Action vs. Passive Action. Subscribe here to watch more videos from The Life Coach School.  

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Ep #9: It Doesn’t Get Better Than This

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“Being aware of the present moment simply means you never believe the illusion that the future is going to be better than what is going on right now.” – Mateo Tabatabi While studying works of great teachers like Lord Byron, Eckhart Tolle, Marianne Williamson, Abraham and Buddha, I’ve constantly come across the same message: be…

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Ep #8: Owning Negative Emotion

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Probably one of the most important pieces of life coaching and weight coaching is figuring out how to own your negative emotions. The ability and willingness to feel negative emotions can be very difficult and it tends to bring up huge levels of resistance for many people. We, as human beings, need to experience negative feelings…

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Ep #7: Questions to Ask Yourself

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  The questions that we ask ourselves are most often the most powerful tools we can use in our lives; and if you are a coach, these questions are the best tools you can use with your clients. By asking the right high quality, empowering questions, we get inspiring and creative answers that will sometimes even surprise…

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Ep #6: Vulnerability vs. Victim Mentality

Ep #6: Vulnerability vs. Victim Mentality

Do you know if you’re living the life of your dreams or the life of your nightmares? Two things to help determine this are: the victim mentality and the acceptance of being vulnerable. No one really confesses that they have a victim mentality, but the shocking truth is: many of us have it and we…

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Ep #5 Overcoming Fear

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  One of the most popular and extremely important topics I discuss with life coaches is fear and how to overcome it. Most people bring up fear as it is just a given. They use it as a valid reason to avoid doing something. In reality, fear is not a valid excuse for not doing…

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Ep #4: How to Fail

TLCS Podcast Episode 4

Every day we speak to people about their goals and how to succeed. However, most people never achieve their goals because they are afraid to fail. On this week’s episode we are talking about the importance of failing and learning how to fail. My favorite quote about success and failure is this: “If you want success,…

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Ep #3: How to Set Goals

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Our purpose on this planet is to become the best version of ourselves. On this week’s episode we are going to talk about the importance of setting goals in our lives, and what it takes to turn those dreams into realities. I believe that goal setting is the most spiritual practice we can partake in, and really…

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Ep #2: How to Feel Better

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One of the fundamental questions that almost everyone asks us is how to feel better. On this week’s episode we are going to talk about what it takes to feel exactly the way that you want to feel. Most people think that they want to feel happy all of the time. I want to talk…

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Being a Winner When You Lose


My son’s soccer team is badass. They won almost every game they played last year. My son is the keeper and one of the leaders on the team. This last weekend our club hosted a tournament. And we lost. Badly. Not only did we (notice my vicariousness-Put me in coach!) play poorly, but the team’s…

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One of my clients gave me a gift at our retreat. It was a professional drawing with a poem. Beautiful. It said:   I used to wait for a sign, she said, before I did anything. Then one night I had a dream and an angel in black tights came to me and said, You…

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Overwhelmed by Other’s Success

Sometimes I think other people’s success can feel bad. It’s not true. I know its just my thoughts about their success. But still. I am venturing into the world of video and getting myself crazy overwhelmed. There is so much to learn and so much to do and so much so much so much. I…

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Its Been 10 Years Since I Hated My Body

The best 10 years of my life. Hating your body is a choice. A decision. Nobody can make you do it, and yet so many of us choose to hate on ourselves. We curse our thighs, our stomachs, our wrinkles, our butts. And all it does is create emotional pain within our bodies. I remember…

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Ep #1: Why You Aren’t Taking Action

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Welcome to the very first episode of The Life Coach School podcast. I co-founded The Life Coach School with my husband, Chris Castillo and we created the school out of our love for life coaching and weight management coaching. We wanted to give you a chance to get to know us before you ever sign up…

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It Sucks – Let it Go…

Have you ever spent such a long time working on something that you can’t let it go? Even when you know it sucks? A friend you’ve had for 10 years…but let’s be honest, you guys have nothing in common anymore. A job that you’ve been at too long? A lover that has lost the love…

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Gossip is Good

Yesterday I got a direct message on twitter from a high profile coach whom I have admired for years. She told me that she had heard really good things about me from a few of my colleagues and clients. Nice. I love it when people talk behind my back. I love talking awesome about other…

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How to Ask for Something

I always encourage my clients to ask for what they want. People love to give. They want to say yes. (It’s easier than saying no.) Remember this… 1. If you are asking someone for something that will take their time, money or energy consider what’s in it for them. Is it a win-win or are…

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Pain is Pain

For some reason, Jennifer Aniston’s name comes up a lot in my coaching. My clients seem to want to be her-or at least have her body. So I think about Jen a lot. I think about what it might be like to be her. She has what so many of my clients think will give…

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Sideline Expert

I’m an amazing U11 Boys Soccer Goalie. Just ask me. I sit on the sidelines and know exactly what my son needs to do. I never get tired. I could’ve gotten all the saves. I would do it better, harder, faster. Right. It is so easy to be sitting in my chair with my Chai…

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Unconditional Love

It’s not just for Mother Teresa. It’s not just for the person you’re loving. It’s for you. When you love someone without condition, they get to be themselves around you. They get to enjoy a space of acceptance without condition. But you are the one who really gets to feel the love- you’re the one…

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I Have a Great Time with My Life

I was putting together some videos for my students at The Life Coach School.  I came across a fantastic one by Will Smith.  It’s about 10 minutes and I highly recommend you have a listen. He gives us all some great thoughts to think.  Here is a sample of them: I have a great time with my…

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Give to people who don’t appreciate it Give to people who can never pay you back Give to people who think they give you more Give to people you love and to people you don’t love Give to people who get pissed when you stop giving Give when it feels true and honest Give what…

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Loving is Hard When it’s Hard


Love is amazing when it’s easy. The other person is doing what you like, when you like it, so the loving comes easily. And it feels great. But then they do something you don’t like. Really don’t like. That’s when loving is hard. It’s hard because you don’t want to love them when they don’t…

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A Relationship With Yourself

Optimized for Pinterest and SEO, this will say something that makes the reader want to click 2 more times to get to the website. | www.TheLifeCoachSchool.com

Many of the hours I spend coaching are spent showing people themselves. Not in a judging, you should be different, kind of way … but in a notice how you act, feel and think kinda way. It’s AMAZING how distant, indifferent, and distracted we are when it comes to what is really going on with…

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I Just Wanted to Be Like Her

When I was younger, I just wanted to be like her. I spent hours thinking about how she had it made… She was beautiful. She was rich. She was talented. She was loved. And most of all, she was thin. Effortlessly thin. I knew that if I could just be her, I would have the…

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The Power of an Unanswered Text

Do you ever feel nervous and anxious when the person you just texted doesn't text you right back? Learn more ... thelifecoachschool.com/the-power-of-an-unanswered-text

Have you ever texted someone nervously, worried about how they might respond? And they didn’t. Nothing. Waiting. Waiting. Waiting. Why is this so awful? Because you’re left alone with your thoughts.  Scary. I have coached so many clients through this sort of  “no response trauma”. Here is a sampling of what can go on in…

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It’s Not Always Fun

There is something fantastic about it

Being a life coach is amazing.  I think it is the best profession on the planet. You work from home, make your own hours, contribute to the greater good, and all without getting out of your pajamas! But it’s not always fun. Some of my students want this profession to provide them with easy, lucrative…

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Got Milk?


  Client:   I would love some insight on this one. I am single and would love to be in a loving relationship. How do I accept this? If I do, won’t that mean it will never change? It feels like giving up. So I walk around longing for this to happen but with a…

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A Coach’s Best Asset

Time is your most precious asset. Uninterrupted time. Harness this precious asset. | thelifecoachschool.com/a-coachs-best-asset/

Uninterrupted time. Being a coach isn’t just about coaching. It requires creation, thinking and learning. Great coaches spend time thinking about their clients.   They spend time coaching themselves. They read great books-they study and apply great wisdom. But uninterrupted time has to be valued and prioritized. It’s much less available than you might imagine…

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Allow Yourself to Want

What is it you really want? Your wants matter. They are an indication of where you are meant to go and what you are meant to have. -- Brooke Castillo | Life coach training certification at The Life Coach School | TheLifeCoachSchool.com

I never really noticed this before, but I sometimes restrict my wanting. I don’t allow myself to want everything I want. Because…I believe I can’t have it even before I want it. It’s almost like I don’t want to want it. I know, from all my teaching, that wanting something you don’t believe you can…

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Book Recommendations-Master Class

Master Class Book Picks

During Master Class Coach Training, I asked the students to give me their top five picks for books.  I loved reading their answers and thought you might too. Kris Plachy Mitten Strings for God- Katrina Kenison True North- Bill George Excuse Me Your Life is Waiting- Lynn Grabhorn Steering by Starlight- MB What Got You…

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Thoughts to Think

the life coach school plenty time

A large part of the work we do as coaches is cultivating new thoughts for the mind to think.  Once you understand your mind and how it works by increasing your awareness and consciousness, then it’s time to deliberately create.  We hope some of our thoughts will help you. You are guided. Everything is as…

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Are you giving your emotional power away -- and calling it love? Want to know how to shift into a place of truth? Learn more. | thelifecoachschool.com/manuals/

We talk a lot about “manuals” in training. We mostly talk about the ones we have written for others to follow. We believe if they follow our manuals we will be happy. When they don’t, we feel frustrated. We give all of our emotional power away. But how many of us are also unwantingly following…

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Processing Joy

Have you ever felt overwhelmed with joy? Processing joy is different for different people. Learn more ... http://thelifecoachschool.com/processing-joy/

Today, I cried. For about an hour. Not because I was sad, but because I was happy. I just had a huge enrollment at the school. This has been my most successful year of my life in business. I received several emails thanking me for my work. I was offered a huge opportunity from a…

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Is a Coach Without Clients a Coach?

When you become a life coach or weight loss coach you want a steady stream of paying clients. Learn more. | http://thelifecoachschool.com/is-a-coach-without-clients-a-coach/

I have spent the last several weeks creating and re-creating a Marketing Class for coaches. I love this product. I think it is excellent and I can wait to share it with you next week. As I was creating it, I kept thinking about the coaches who write me who don’t have any clients. They…

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How Long Until you Choose to Feel Better?


    by Forever Free with Bev Aron, Certified Weight Loss Coach   I turned the corner, and a woman opened her window and said “I love you”. Life just keeps getting better, I thought. She went on to say that she hurt her leg during power yoga, and instead of quitting, she remembered a blog…

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There is an amazing power that comes when you focus and specialize. At The Life Coach School, we believe this and practice it every day. | Brooke Castillo | http://thelifecoachschool.com/specializing/

I spend a lot of my time trying to convince coaches to focus on a small group of people to market to. It’s just smart. Find a group of people and speak directly to them at the exclusion of everyone else. It makes the second half of our job (selling coaching) so much easier.  (The…

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A core skill for life coach success is to ask for and learn from feedback. Learn more | http://thelifecoachschool.com/feedback/

You are going to get it. From your clients, from your peers, from your customers, and from strangers. Feedback can be useful. But here is what you must consider when listening, responding and utilizing feedback in your practice. First, make sure you consider the source.  You should only pay attention to feedback from YOUR PEOPLE.…

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Nothing is Too Good to Be True

I look at my life and wonder how it could possibly get better. Is my life really as good as I think it is? Am I delusional? Is my husband really as cute and kind as I think he is? Are my kids really this smart and funny? Did I really get all the best…

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A Gift for Your Clients

I am currently teaching a class on Creating Products to a group of LCS certified coaches. When I was preparing for the class, I thought a lot about why I think my products have been so successful and so effective. They are organized, simple to use, easy to understand, and original.  I think these are…

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Coach Interviews

Love this series Lisa Hayes did on “Gorgeous Genius Voices”. Have a free listen.  (She interviewed me first-so scroll to the bottom if you want to listen to that one.) http://www.gorgeousgeniusvoices.com/

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Thought Quality

The quality of thought matters. Each day, check in with yourself, check in with your clients, and make sure the fuel is quality. Learn more ... thelifecoachschool.com/thought-quality/

Lately, I have been thinking a lot about thought quality. When our clients first come to us, we help them to  identify poisonous, negative thinking and see its impact on emotional well being. But as the sessions g0 on and the thoughts get cleaned up, we move into another phase of work with our clients.…

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Do it Yourself or Hire it Out?

When you are a life coach or weight loss coach, you need to learn how to do coaching, writing and marketing to have a thriving practice. Learn more ... thelifecoachschool.com/do-it-yourself-or-hire-it-out

This is the question. When it comes to a Life Coaching Practice I think there are some things you can not delegate.  You must learn how to do them well enough yourself so you can fully manage the success of your business. The first is coaching. You have to know how to coach, and you…

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When No One Shows

Are you still a life coach if no one is paying for your services? Learn more ... thelifecoachschool.com/when-no-one-shows/

I was just talking to a new coach who offered a class and no one showed up to take it. She took this as a sign. She took this to mean maybe she shouldn’t be a coach. That maybe she wasn’t talented enough. I asked her if Eli Manning showed up to play football and…

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It’s Not Just About the Weight…

Dear Brooke, Just a little back story on my life and weight struggle: I’m just the normal girl who lives in Wisconsin. I am the average 5’4″ with the not so average weight of 247 pounds. Well, at least I was. Maybe something else I should mention, I was only 13 years old. My dad…

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Creating a New Religion

At The Life Coach School, one of the assignments students have is to create a new religion based on what they have learned and what they want to believe about their own lives. Learn more ... thelifecoachschool.com/creating-a-new-religion

One of the assignments my students have in class is to create a new religion based on what they have learned and what they want to believe about their own lives. One of the students, Michelle,  gave me permission to share hers… Enjoy. My New Religion…… 1. What you want, give. This has been HUGE for…

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Success is a Circle

"Winning" at life is not a long straight line where you are either in thefront or a loser.

You are going to hear this a lot from your clients… I want to get ahead I should be further along I can’t catch up I am always behind It’s as if we are all trained to believe that life and “winning” at life is a long straight line, and you are either in the…

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"Starting something isn't the same as finishing it. Accomplishment is a special skill or ability acquired by training or practice." - Brooke Castillo, Leader at The Life Coach School. Learn more ... thelifecoachschool.com/accomplishment

I was reading some sales and marketing materials from Dan Kennedy and he said the darnedest thing. He said people who sign up for something see that as an accomplishment. So when someone gets a membership at a gym-even if they don’t workout-they feel a sense of accomplishment. People who start diets, enroll in classes, or…

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IN- N- OUT Burger and Life Coaching


In California we have a fast food placed called IN-N-OUT Burger.  No matter what time of day, this place is packed. The line is always at least 10 cars long. At least. Recently, on the way back from visiting my family we decided to stop for some burgers.  We found an  IN-N-OUT on the gps.…

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I Know What I’m Doing

Do you know which 5 words can change the way you feel about yourself? Learn more ... thelifecoachschool.com/i-know-what-im-doing

This thought is so empowering. I have recently just noticed how often I think (and believe) this thought. That is not to say I don’t have evidence to the contrary, because I most certainly do; I just choose not to pay attention to it. Stop right now and consider this thought for yourself. Choose to…

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Great Work is Great Work

I just taught a class to my graduates: 1000 Raving Fans. One of the concepts I talked about is being “new” and all the benefits that come with not having an established business. You have more time to write and think of content. You have more time to create products and tools. You have the…

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Your Website

So many of you have told me you think your website being pretty is the most important thing when you are a new coach. My first website was really ugly. I created it for myself on godaddy.  I made 100k while using it. My website now will not win many awards for pretty. And that’s…

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Five Teachers at a Time Max

Advice from Master Life Coach and Founder of The Life Coach School: Try this technique for studying and researching new subject matter. Learn more thelifecoachschool.com/five-teachers-at-a-time-max

If you are like me, you love to learn. Often, I am reading a book, applying a concept from another book, and buying a book all within the same hour. So I have come up with a rule for myself: Five Teachers at a Time It keeps things focused and clean.  I edit any materials…

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Don’t be a Hater

It fascinates me when entrepreneurs put down their competitors or their colleagues. As if it will somehow make them look better. It doesn’t. It makes you look worse. It makes you look like a hater. A judging-find the negative-don’t have anything nice to say-hater. I, personally, don’t want to hear what you hate about someone…

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Wise words from Brooke Castillo, Leader of The Life Coach School - "There's wanting to quit. And there's quitting. One's a thought - the other one's an action." Learn more ... thelifecoachschool.com/quitting

This is a post I wrote on the forum of the Life Coach Training currently in session.  I thought some of you might also like reading it.   Hey Team, Sometimes I want to quit being a coach. A student. A teacher. And when I say sometimes- I mean once a week.   I want…

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We Can Do Hard Things

Life coach training certification program at The Life Coach School is worth the effort. Learn why it matters: http://thelifecoachschool.com/we-can-do-hard-things/

I make no secret of it. It’s easy to teach an easy class. But when no one is challenged or asked to do anything, they don’t learn anything. They don’t grow. They don’t learn how to deal with adversity. They don’t learn how to manage their mind. I have taken so many classes where the…

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How’s Your Story?

One of the tools we use here at the school with ourselves and our clients is Finding a New Thought. We teach that nothing in the past ever is the cause for our emotion now.  What we think about our past is what is causing our emotion now.  It only has the power we give it. One…

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Being a Student

“I don’t really want to have to think that hard.” One of my students told me this the other day. I’ve thought a lot about this. She just wants to coach and write, she doesn’t want to have to think about coaching and writing. It’s confusing to implement new ideas. It makes action harder. It…

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What Twitter Did

Everyone was always telling me I needed to get on Facebook and Twitter. My clients wanted to hear from me more often. I never really wanted to. I didn’t understand it.  Didn’t feel “social”. And then I heard something in a Marketing class that changed it for me. Marketing is letting people, who need you,…

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Repel on Purpose

If no one is repelled by you. You are boring. Sorry. That’s just true. If you want to stand out-you need to stand for something. Lady Gaga. Oprah. Howard Stern. Obama. They all have haters and they all have rabid fans. The best way to repel the wrong people is to be who you are…

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When a client decides they no longer want to be your client. When a reader stops reading your blog. When you get unfollowed or unfriended or unliked or unlinked or unsubscribed or unaccepted, you might want to, well, cry. I have had dozens of clients who did just that. Cried over the un-ing in their…

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What I Said 10 Years from Now

My new friend (Jan):  I just saw your school featured again on the internet.  How do you do that? My future self (Brooke):  We do that by running a badass school. Jan:  I know, but seriously, how are you guys able to graduate so many amazing coaches? Brooke: About 10 years ago I decided that…

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CLASSSES WITH OPENINGS NOW   APRIL 2012 LIFE COACH TRAINING 10am CLASS SOLD OUT, LIMITED AVAILABILITY FOR 5PM CLASS Class is twice a week on Tuesdays and Thursdays at 10am-11am or 5pm-6pm Pacific* Runs April 24th through May 31st. *Classes on May 29th & 31st are from 10am-12pm or 5pm-7pm Pacific Tuition includes all instruction,…

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Investing in Education

Picture me in a classroom. Front row.  Arm raised. I’m a student on a rocket right now. In the past year, I have spent well over $6,000 on education materials. Gasping is ok. I really don’t want to tell you how much of that is Amazon. How much do 40 books cost? I wish there…

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Why Rush?

This is a reblog from one of our newly certified life coaches, Andrea Laurence,  who is doing a great job on her newsletter.  Check it out.  If you want to see it in her pretty formatting and color, click here.     What's The Rush? Are You In A Hurry? Do You Find Yourself Running…

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Not a Beginner Anymore

At The Life Coach School, we are always encouraging our students to allow themselves to be beginners. We use the example of a toddler learning to walk.  There is no reason to get angry or sad or frustrated when you fall in the beginning.  We encourage them to fall and to fall often.  That is…

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Can you do an A+ job by aiming for a B

One of the things I love doing is checking out our Certified Coaches’ blogs and websites.  Bev Aron is rocking it out right now.  Her blog is fantastic.  You can go to her site by clicking the title below. “I’m not perfect. Just awesome.”  (This is my new favorite thought. Thanks Bev!) Can you do…

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