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Ep #257: What it Takes to Make a Million Dollars

People often lecture me about how it’s “irresponsible” for me to tell life coaches that they can make a lot of money.

No joke.

They tell me I need to be more “realistic” and not encourage coaches to make a million dollars if that’s what they want to do.

I obviously disagree with this. So I wanted to dedicate an episode to evaluating this mindset and what it means to be “realistic” about money.

Several of the coaches in my Millionaire Mentoring Group are here to talk about what it takes to make a million dollars (or more) and share their experiences building million-dollar businesses.

We discuss why managing your mind is the most essential component of a super-profitable business and why hustle is not part of our process.

My guest coaches all talk about how having big money goals has forced them to elevate their mindset in business and in life as a whole.

Any life coach with big goals – myself included – will tell you that this work isn’t easy, and it’s often terrifying. But it’s way more fun to blow your own mind and challenge yourself than it is to simply accept other people’s “realistic” opinions about what you can achieve.

Grab your copy of our new Wisdom From The Life Coach School Podcast book.  It covers a decade worth of research, on life-changing topics from the podcast, distilled into only 200 pages. It's the truest shortcut to self-development we have ever created!

Listen to the show

What You will discover

  • Why it’s important to share our successes as life coaches and talk openly about money.
  • Why many coaches create mental obstacles that prevent them from charging enough for their services.
  • How to deal with people who are condescending about your prices.
  • How “hustling” can actually be counterproductive to reaching your money goals.
  • Why this is such a great time to have your own coaching business.
  • Advice for coaches who want to make a million dollars but don’t yet believe they can.
  • What it looks like when you completely believe in your capacity to make a lot of money in your business.

Featured on the show

Get the Full Episode Transcript:

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Episode Transcript:

Welcome to The Life Coach School Podcast, where it’s all about real clients, real problems and real coaching. And now your host, Master Coach Instructor, Brooke Castillo.

Brooke: Well hello my friends. I'm so excited. Today I have all my friends on the line with me and my dog is making a tremendous amount of noise and I'm so excited to have them on to talk about money and not just a little bit of money. Today we're going to talk about a lot of money and what it takes to make a lot of money.

And one of the reasons why I wanted to do this podcast was I've had a couple people tell me recently, like, pull me aside and give me a lecture. This actually happens quite often but not about money as much, and a couple people have pulled me aside and told me that it's irresponsible of me to be telling people that they can make a lot of money and that I need to be more realistic and that I need to set people's expectations and I need to stop talking about making millions of dollars and I need to stop talking about my coaches are making hundreds of thousands and millions of dollars.

And I think that's insane that people are trying to tell me to not talk about the truth. And so I wanted to bring you guys on who are making lots of money as life coaches and talk about what your thoughts are about my people that would like to edit me in talking about money, I want to know what your guys' thoughts are about it.

And because you're all in my millionaire mentoring group and we're all working on - some of you are already at a million, some of you are working towards a million, I want to in this podcast, kind of talk about what we do in that group because everyone's very fascinated and wants to know all the details, and maybe we can talk about it in a way that's really honest so people won't be quite as jealous. Because it is not easy being in that group. We work really hard in there.

So let's start with you Corinne. Will you just introduce yourself briefly? I think probably most everyone that listens to my podcast knows you guys but just introduce yourself. A little bit about you and then tell me what your thoughts are about my dissenting opinion to people.

Corinne: Well, I'm Corinne Crabtree. I came to The Life Coach School - it was about three and a half years ago. I had already had a business but it was what my husband and I like to call my weight loss charity that I was giving to the world because I didn't charge very much and worked 80, 90 hours a week and it literally was like doing a charity job. But I came to school because I knew what I wanted to teach, I just didn't really know how to truly impact women's lives the way that I knew I could. I just kind of knew how to cheer them on on their weight loss because I had lost 100 pounds. I just thought, well everybody should be able to lose 100 pounds - kind of where I was at. It's true. Everybody should get to do that.

Brooke: So at that time when you had that business, what were you thinking about in terms of like, making money? Because I think you were probably at the place where a lot of these people are, where they think it's hard to make money.

Corinne: I thought it was hard, I thought it was honestly like, I didn't value myself very much. I think I had a lot of carryover from my weight loss that also translated into making money that for some reason like, who am I to ask people to pay me for my expertise. There was just a lot of that kind of crap going on. But for me it was - like, I had a diehard passion to help women. I just didn't understand that it was okay to get paid to do so. And I was taking away from my family. I mean, that was like, I think the biggest thing that I came to grips with over the last few years was I was very passionate about helping them and really taking away from my own family. I didn't even realize what I could even give back to my life and while I'm giving to other women.

Brooke: So, what do you think about this idea that - because you're making a million dollars. Can we tell people that?

Corinne: Yes, we can tell people that. I think my clients figure it out on their own.

Brooke: I really just feel like, I know that lots of people don't like to talk about how much money they make but I feel like for us, I'm not going to force anyone to do it, I just feel like it's so important for us to share our successes with other people to show them what's possible. And to let these kind of dissenting opinions know like, we're not making this up.

And here's what I want to say is true and possible and make sure that you're really clear. When Corinne and I are sitting here talking about her making a million dollars, we're not talking about her selling a million dollars and she's waiting on that money. We're not talking about her making a million dollars over the past five years and adding that all up and calling it a million dollars. We're not talking about her hoping she's going to make a million dollars next year, which I think a lot of people throw around numbers that just aren't true.

She made more than a million dollars last year solid. She will pay taxes on a good portion of that, as a life coach, helping people lose weight from her desk in her house. So if you want to know what's realistic, that is what's realistic. Now, what do you think about people saying that it isn't?

Corinne: I think it's bull crap. Seriously, I think we're in this day and age now where if you want to go out and make money in this world doing things you feel passionate about, there is no better time in the universe for it to be happening than it is right now. I mean, the possibility is all there, and you don't even - we joke around all the time. I'm like, probably the most uneducated person that you have. I didn't even go to college. What I did was I got busy...

Brooke: You're making a million dollars on the internet. So what about people that say okay then, it must be a scam?

Corinne: It's not a scam. This is the thing. And I have done a lot of work on this. I used to feel bad about charging money for helping people accomplish their dream, which is losing weight. When I got over that and started really understanding the idea of making this a business, rather than feeling bad about what I might be taking from someone, I have helped thousands of more women. Like, this year alone I can't even believe how many women are going to lose weight because I decided to start running a business and not just playing around with it.

Brooke: Right, and having some money so you can spend to make that business even better for the people that are paying you.

Corinne: Yes, I love investing in just like, the education, the knowledge, the stuff that I give them. I mean, I don't know, I love it.

Brooke: I love it, and that's why I wanted to have you guys on and talk about this because I think it's actually more irresponsible to tell people that it's not possible. I kind of feel like, you guys, this is how I feel. I'm like, looking at you all on the Zoom video, I'm like, we need to tell people. We need to let them know we can do this. We can do this. And I feel like there's never been a time more perfect with opportunity for women. A lot of us are moms at home with our kids that want to make a contribution in the industry that helps people and we want to make money and not apologize for it. So awesome.

Corinne: I agree. And one thing I wanted to say too is like, I had always dreamed of being able to do great things for my family. I didn't think I would ever be able to do that because I didn't go to school and stuff. These days, just the possibility that we have, it's like if you just allow yourself to dream big and be like, I'm going to change my family's life, I'm building my son's retirement. I mean, good lord. I was talking the other day, if I want to one day be able to do for my mother the way she did for me, I'll be able to do that. It's like, we're not out there just making money to make money. I mean, there's so many amazing things that go along with it.

Brooke: And by the way, if you're out there just to make money to make money, that's okay too. I feel like a lot of - I know that you're not that way and I'm not that way either, but I kind of want permission that if I want to be that way, I want to be that way because I feel like a lot of times, I hear people, women talking about making money, talking about making lots of money and then there's like, on the back end of it this silent apology where it's kind of like, but I give a lot of money to charity, or I'm a philanthropist. And I almost feel like I want everyone that's all my students to do that if that feels true to them and authentic to them and never tell anybody. Do that because you do it for you. You know what I'm saying?

Corinne: Well, it's like I tell my chicks that want to lose weight to look hot. I'm like, then do that. There's nothing wrong with that. There's a big part of my weight loss I was just ready to be hot.

Brooke: No apology. I love it. What about you, Stacey? Tell us a little bit about you and what you think about being realistic when it comes to money.

Stacey: Listen. I'm over here like, geeking out like, preach, do it. You know I love making money and I love talking about money, and I just like, dare someone to come to me and try to make me feel bad about that or make me feel bad for teaching that.

Brooke: So tell us what you teach so they understand what you're talking about.

Stacey: So I help life coaches make money. Lots and lots of money. So I mean, in my 2K group it's like, all day long people are commenting, I just signed my first client, I just made $2000, I just made $28,000. Like, I have created this community where it's not just acceptable to talk about money but like, let's do this all day every day totally encouraged, celebrated, so good. I think we should all make more money.

Brooke: Yeah, I love it. So there is a concern legally for me like, about selling life coaching and telling people that they can go make money because there's a lot of organizations that do multilevel marketing that make income claims that aren't "realistic" for people and so they get in trouble for doing that. And so whenever I talk to the attorneys about that, they're always like, but I mean, come on, can people really do this? Is this legitimately a way for people to make money?

I'm like, yes. I'm not a unicorn, this is a real opportunity for people. There's nothing scammy about it. It's all legit, it's all open, and I think there's this sense of distrust about something that seems like - and I even kind of have been brainwashed to feel this way too like, you'll hear me talk sometimes and I'm like, where are the adults? Are we allowed to do this? Are we just allowed to have a business on the internet and make money? I'm always asking my accountant, are we doing everything right? And the truth is 100% we are. So I'm sure some of your clients have the same kind of...

Stacey: Yeah, and my clients come with shame too. Like, I didn't really experience the shame of making money until I started talking about my million-dollar goal and until I started making a lot of money. I remember when I was making just like, hundreds of thousands of dollars. It's so interesting. That seems socially acceptable, and I think I was in the place where my mind was just so blown all of the time of like, this is possible, I can't believe this is my life and so I was always sharing from a place of just like, genuinely like, I can't believe this was possible and I did it.

But I did start getting blowback when I increased my goal since I was talking about my million-dollar goal, and even my clients started questioning my intentions and you know, so many of my clients experience that where they're afraid to talk about how much money they're making, especially if they're not in the business coaching world.

And this is my simplistic way - this is what I tell them and this is what I tell myself. For me, it takes too much energy to censor myself and when I am transparent with just everything and everything is an open book, even sometimes too much so, I just don't have to think about what should I say and what shouldn't I say. None of my brain space goes to that.

Brooke: Love that. Alright, Rachel, I want to talk to you about this. Tell us who you are.

Rachel: Yeah, I'm Rachel Hart. So I work with women who want to stop overdrinking and it's been incredible for me to be part of this group. I mean, I think the thing that was so powerful the first time that I was in Dallas and sitting around the table with these women is just to like, be in the presence of other women who are thinking at this high level and talking about what is possible and what we can create and just to see other women there like, oh my god.

Like, this is amazing. And I realized how powerful it's been for me to be around that and to start to look at my brain and what my brain has been telling me is possible and isn't possible and also you create a business and it's the best way to see like, all your thinking. Everything your brain wants to tell you.

Brooke: Like, good morning.

Rachel: Yeah. All those thoughts, all those beliefs, it's like your business becomes a real-world example of what you think is possible and what you think is okay to put out in the world and what isn't okay and what's okay to share and what isn't. It's been, I mean, just that piece of being an entrepreneur, which also feels really cool to say that.

Brooke: Yeah, you're an entrepreneur. It's so cool. I think it's challenging to be an entrepreneur in so many ways because we have to face all of our own stuff, but I do think a lot of our kind of socialized beliefs around money and about what we should make money doing. And I've thought a lot about our niche. We share a niche with overdrinking. I work with people overdrinking as well, and a lot of the feedback when I first introduce that niche to people was like, you shouldn't charge people.

I said, well they can go get it for free somewhere else, but I'm using it as a business. And I've thought so much about that like, you shouldn't charge people to give them something that will change their lives for the rest of their lives for better. Nobody ever said like, why are you charging people for these great devices that you're doing or this wonderful software. Nobody ever says that.

It's totally okay to charge for that, it's totally okay to charge for super nice fancy cars. No one's like, oh, you should just give those away. But we get those messages. Oh, if you're in the helping profession, you shouldn't be charging for stuff like that, you shouldn't charge for people when they're in pain, which I think is ridiculous. Not only for us as businesswomen, owners, but also for the clients. I teach this all the time. It's so important for people to be willing to invest in themselves for their results, and that money exchange is the magic that happens. Not just for us as business owners but also for them, for investing in themselves. So have you felt any of that specific pushback?

Rachel: Yeah, I mean it's fascinating because I think it really is what happens when you go all in on yourself and what it actually looks like and feels like to make an investment in yourself. And the fact of the matter is there are a lot of free resources out there and there are people who will just listen to the podcast and listen and listen but why aren't they taking action? What does it just mean to - I think people don't realize that you can just buffer with learning. You can just sit back and learn and learn and tell yourself I need another piece of information, I need to know something a little bit more before I finally step out and take that action.

Brooke: Well, and take the risk and take - when you put money down on yourself, that's when you're taking the risk. That's when you're like, okay am I really serious?

Rachel: Yeah, and then you show up very differently.

Brooke: So you had told us a story that you had told someone your price and they were like come on, like really, that's what you're charging? Kind of like in a condescending tone, and I've had that experience as well. And I think that one of the reasons why I like to talk about money and making money and embracing it and celebrating it in the way that I do because I know, of course I know that I'm a good person serving as many people as I possibly can, that whatever people say to me I'm like, fine. I'm not talking to them actually. I'm talking to you.

So there's another woman right now that's listening to us talking that maybe wants to be an overdrinking coach that's afraid to charge money, and she's like, what? I know Rachel, she's an amazing person, I know Brooke, she's an amazing person, I know they're not scamming people and they're making lots of money. I want to like, create the collective. Because for me, I always talk about loving money but I don't just love it for me. I want everybody to have it.

This is what I just told my girlfriends, this is why I made my girlfriend Kris join this group is I'm like, dude, you don't have enough money. How are you going to travel with me? Get in this group, you got to make more money, we got to do the things together. We got to make these things happen. So yeah, and I think it's interesting for you too because I've coached you for a while and all of the things that you've overcome personally, to stop overdrinking and then now the money stuff and being able to be around it and celebrate it...

Rachel: Well, I mean, it's so fascinating because once you start doing this work of managing your mind, I just see that all the thoughts that I had about drinking and oh my god, it won't be possible to enjoy life, I'll never be able to do it, all the kind of doom and gloom, just like, oh hi, here you are, now you're just popping up with my business.

Brooke: Yeah, just a different language.

Rachel: Yeah, it's like, just a different language but like, I've heard you before, I'm familiar with you. And it really is this kind of crazy thing that once you do something, I really truly believed that a life without alcohol was a life where I would be physically healthy but emotionally I would just suffer and I would always feel like I was missing out and I would always feel abnormal and I would always feel like I was a killjoy in the room. I really truly believed that, and then to be on the other side and realize I was totally wrong, like, life isn't just I feel physically healthy. Life is amazing.

It's opened up for me in ways that I never even dreamed was possible because I was spending all this time cleaning up from the night before and worrying about my drinking and wondering will I ever be able to change it and what's wrong with me. And so to do that I think has really just kind of opened the door to say like, okay, so what else am I telling myself isn't possible? And definitely, of course I've encountered that with money goals.

Brooke: Yeah, it's impossible to make money. Especially a million dollars.

Rachel: Especially.

Brooke: I mean, I was thinking about this today when I was preparing for this podcast and I was thinking, it used to be when I was younger, being a millionaire was like you lived in this huge mansion and you had a moat, right?

Rachel: Got to have the moat.

Brooke: And now it's like, we're making a million dollars, we're like, wait a minute...

Corinne: Where's my moat?

Brooke: Where's my moat? I can't afford a moat. But some of you guys have heard me talk about my overdrinking journey on the podcast and I referenced someone that had said to me my life is so much better now that I'm not drinking. That was Rachel. She was a student in one of my classes and I was still drinking and she was a student in the class and she said oh my gosh - I'll never forget. I can picture where she was sitting, what she said, everything. My life is so much better now, and she was so sincere, and that really was a huge turning point for me in understanding - and you were right, Rachel Hart. My life is better.

Rachel: Isn't it?

Brooke: Yes. We also have Brenda Lomeli on the line with us.

Brenda: Hi everyone.

Brooke: What do you think about this money stuff, Brenda?

Brenda: I love it and I - before we jump into questions and things, I actually want to thank you Brooke for being unrealistic and irresponsible as they are saying.

Brooke: You are welcome.

Brenda: Yes, thank you so much because I - like, I think about my life and my parents emigrated to the US like, growing up I mean, actually my dad is still a gardener. He actually just helped us put grass in our backyard, which was really nice and awesome. And I grew up like, going to work with my mom cleaning houses and all that so someone could be like, that's unrealistic and that's irresponsible for you to tell this person that no one around me is doing this kind of thing. And that might be the most common belief, but I'm glad you told me that other things were possible.

Brooke: Yeah, because what's the alternative? I'm like, now Brenda, I can do it, but you can't. You need to be realistic. I don't even know what these people want me to say out loud. Like listen, you can probably make 50 grand. That's a lie. You can make so much more than that, right?

Brenda: Yeah. And like, now that I have, it's so much fun to see that and for sure, I'm glad that you said you know, we can talk about all the reasons how it's not fun all along the way because there is so many fears. My January this month already with my bigger goals is like, I have been wanting to like, throw up and just feel so scared. I actually in January, there was one day specifically that I remember thinking, oh my gosh, why did I share how I've been doing and why did I share my new big goal because now I'm like, holy crap, I just felt so scared and all this stuff.

But it's totally worth it because it is, it's like what Rachel was saying, I really do believe like, what I want to do and what I want to create, and specifically because we're talking about money, specifically I want to make seven figures in my business and that's going to happen and I believe I'm capable and I literally know that the only thing that would keep me from that is my own self-limiting beliefs. And if all it takes is me being willing to feel uncomfortable and scared and all of that, then I’m like, “Let’s do it. It’s uncomfortable, but I’ve done it before. We’re just going to keep doing it.”

Brooke: It’s so interesting because even hearing you say that makes it sound like it’s too easy, right? So, when we say here on the podcast – most of my listeners are all in, but let’s say they have the neighbor in the back seat and they’re like, “What’s this lady talking about? Come on.” Just believe it, this is the secret all over again, right, just wait for it in the mailbox. It’s so interesting, but it is true that you have to believe it, but then you also have to go to work.

And one of the things that I teach in this millionaire mentoring program is it’s never at the expense of your own self. And so, when we’re in this group talking, there are many times where some people will have bigger goals than I recommend for them. And some people have goals that are smaller than I recommend for them. And it’s because – this is how you guys know if you’re on track about this – if you’re feeling this pressure to hurry and set a big goal so you can prove something to the world, you’re doing it wrong because you’ll never get there fast enough, and when you do get there, you’ll realize that you’re just the same person with more money in your bank account and a whole set of new problems that you didn’t have before. Yes, you have different problems, but they’re still there.

And so, I think that a lot of what we talk about, and some of the things, Brenda, you and I have talked about is when we first talked about you coming into the group. I’m like, “We’re going to do this right. I want to make sure you’re ready.” Because one of the beliefs, and this is something I wanted to share with everyone, so as you’re thinking about our group, the first thing I wanted to share was, it’s all cash collected. When we talk about a million dollars, nobody in The Life Coach School gets an award unless they prove that that’s cash collected, period. That has to be money that you actually took in.

We also talk a lot about managing debt. We don’t go into debt to make big revenue dollars. I think all of us are at at least 50% profit margins. Many of us are at much higher than that. So I think it’s really important that you guys understand, not only are we totally realistic, but we’re like crazy realistic and the numbers are still there. I think a lot of organizations go out there – I mean, even like software companies. They’re making millions of dollars, but they’re spending the exact same amount. They’re like going in debt with no profit margin.

Brenda: Yeah, actually you had this group one year ago and I was almost going to start one year ago in this program and after meeting with you one on one, you did tell me, like, you know, I don’t think you’re ready. And you gave me certain things to address and handle some of them and just getting really profitable first. And that’s, you know, another thing that you were saying about, like, getting to work, I think another big huge thing is patience. Like, when you gave me that feedback, I was just like, “Alright, no big deal, my goal is still seven figures, it’s just going to take me time to do this, do this, learn this.” And now, the path is going to be a little bit different, the timeline’s a little bit different, but I needed to learn those things.

And I was able to do those things, get them taken care of, and now here I am and it’s like, yeah, I’m willing for it to take however long it’s going to take. I’m willing to put in whatever kind of work, learn whatever I need to learn in order to achieve that.

Brooke: Yeah, because here’s what you guys need to know, all of you. Some of you listening are probably at six figures, some of you may be wanting to make a million dollars. Some of you may think that’s the craziest amount of money in the world. The first thing I want to tell you is it’s not the craziest amount of money in the world; it’s just adding zeros to what you’re already doing. But, here’s what’s true, this is the honest to god truth; you have to think about your business right now and you have to look at all the details of it, what you love about it, what’s hard about it, what’s easy about it. When you grow it, each one of those things in that business will just get bigger.

So, if you have a lot of debt, the debt will grow with you. If you have a lot of expenses, the expenses will grow with you. And so, one of the things Brenda and I talked about with her business, even though her revenue was really there – I think you were at like 300 or something ready to go to a million, I said, let’s slow down and make sure that we can get the debt, the organization – you were hiring people, your income to hiring ratio was off, so we cleaned that all up. And now, I feel so much more confident taking you to the next thing because, you guys, I just got an email from someone and they were talking about how is it possible that I can make as much money as I do and only work three days a week?

That’s the other thing I’m lying about, by the way, they think I’m lying about. And it’s because I took my time to set it up right and do it right. So here’s kind of our rules for millionaire mentoring. This is what I expect from everybody is you have to tell us the cash-base truth. We’re focused on profit. No hurry, stress, or workaholism. Now, there’s a couple of these ladies that we had to work on. Corinne, you were a little bit of a workaholic in the beginning.

Corinne: I was, yeah. That’s been probably the best thing that I’ve learned through this group is I’ve learned how to slow down and think smarter and more deliberate and I know my clients have tenfold paid off on that. Like, that lesson alone has helped me be very good about teaching them in a way that really helps them. It all mirrors. Because when you’re trying to lose weight, what is the one thing everybody wants? They want it right now. They don’t want to learn how to do it right. And so, by me learning how to run my business right, it really taught me how to streamline them on their thinking around their weight loss too.

Brooke: That’s so good. I think that one of the beautiful things about making a million dollars – and I’ve told this to Stacey a lot because Stacey, she’s our hustler, man. She can sell you anything. But here’s the thing; you can’t hustle your way to eight figures. You can probably hustle your way to a million, but it’s going to kill you. I have one girlfriend, she’s a life coach and she’s pretty popular and she made a million dollars, she called me and she’s like, “I need a nap.” It’s just not sustainable, so you have to – and this is one of the reasons why I love thinking about making a million dollars is it makes you think at such a higher level, plan at such a higher level, live your life at such a higher level.

And I’ve watched Corinne and Stacey, who are both on this call – and we’re going to do a part two of this and have the other ladies that aren’t on here – but just watching them calm down and make more money is so fascinating. Corinne was, like, always worried about everything and always worried about her girls, and always worried about everything, and now I’m like, “Corinne, you good?” “I’m good, everything’s good.” And the same with Stacey, you know, you had all that energy and now – you still have all the energy, it’s just channeled in a way that’s serving you and producing from abundance.

Stacey: For sure, and also, I will say, the biggest shift for me has been – I remember, the first six months of million dollar mentoring of last year, I was not sleeping. My brain was thinking about making a million dollars, not in a healthy way, like all through the night. Literally, I would wake up and be like, “Oh my god, I have to stop thinking about this next launch. I have to stop thinking about this thing that hasn’t been done.” But it was like my brain was trying to just get there as fast as possible, as fast as possible. And of course, I didn’t have all the tools yet and I didn’t have all the stuff in place, and so it was just this constant spinning. And now, I’m like, four o’clock, I’m done, I can go to dinner, go to bed, I don’t think about it at all, and it’s so different.

Brooke: Yeah, and here’s one of the things you guys – and I remember a conversation that I had with Stacey about this that I’ll share with you guys. She’s like, I want to make a million, I want to make a million, I want to make a million. And it is called Millionaire Mentoring, so listen, I’m all about a million, and I kept telling her, “No, you’re not ready yet. You need to slow – we need to clean some stuff up.” And she was like – Stacey doesn’t like to be told what to do, so I tell her what to do as often as possible…

Stacey: Like when you told me to change my entire niche and offering and all the things.

Brooke: But here’s the thing; when you’re in a hurry to do it, it makes me believe and know that you’re not believing in it, right? So if you believe you can make a million dollars, you don’t have to do it tomorrow. You don’t have to do it next week. The reason why a lot of us are in a hurry to make our money – for some of you, that’s 100K, for some of you, it’s a million – is because we want to hurry up and believe it. We’ve got to prove that we believe it because we don’t yet believe it.

And believing something is a process, it’s a total identity change. And so that is part of the process. It’s not just push, push, push, make it, make it, make it at all costs, because everyone will be tired, I will be tired. And here’s the thing I want to teach you – and all you podcast listeners, and also you guys who are in Millionaire Mentoring – I want to teach you how to make a million dollars from your mind. Because, if I teach you tactics on how to make a million dollars, everything’s going to change, right? And I do teach tactics and we do talk tactics, but what’s most important is, you know how to make a million dollars with your mind, you’ll be able to do it again and again, and then you’ll be able to make two and then four and then eight.

Like, if you understand how the mind works, that’s how you can produce it. I can teach you how to do a funnel and a Facebook ad, but eight years from now, that’s not going to serve you if you understand how to manage your mind. And so for me, a million dollars or losing 100 pounds or stopping drinking, those are all impossible goals. For many of my podcast listeners, they can’t even imagine losing 100 pounds. They can’t even imagine losing 10 pounds, let alone 100, stopping drinking, or making a million dollars. And people are like, and don’t tell them it’s possible. I’m like, are you kidding me? When we tell ourselves that that’s possible, that’s when we get to work on ourselves. That’s when, what Rachel says is, when all of the stuff comes up that we need to work on and we learn how to believe. Go ahead, Stacey.

Stacey: And I think too, one of the other things that has been the biggest transformation for me that I learned in Million Dollar Mentoring was the problem-solving process and the making decisions process. Like, so many of my clients –and I know this for all business people is probably like this, where we want to hire someone to tell us exactly what to do. Like, what should be my freebie, what should be my, you know, pricing, what should be this, what should be that? And to be honest, you’ve got to go out and figure it out. You’ve got to be willing to put something out there and just see, like, based on your Facebook ad.

Like, I don’t know if your ad works. I don’t know if your webinar title works. You’ve got to go out there and see, does it convert or not. And for me, I was listening to so many other people, my Facebook ads person and my, you know, just everybody around me. I was waiting for them to tell me how to make the decision for my own business. And you’re like, you need to make the decision for your business and be willing to keep trial and erroring that as you go. And that was profound for me.

Brooke: Yeah, it’s huge. It’s just like us, Corinne, everyone wants to just tell me what you eat and I’ll eat what you eat. I’m like, some of you are going to eat what I eat and you’re going to get heavier. Some of you are going to eat what I eat and you’re going to starve to death. What I eat is irrelevant and what I do for my business. And that’s the beauty of building a business. I was just talking to one of my employees about this and he’s like, “I think we should give everyone more structure on exactly what they need to do to build their business.”

And I said, “That’s the last thing they need.” Because in school, we’re given all this structure, so if we give our students structure, they’re going to do what we tell them to do and fill out the worksheets and check all the boxes and they’re going to wonder where their business is. And that’s how school works. You get an A, but you can’t do enough paperwork to get a business. You know how you get a business? You’ve got to bleed. That’s what I told him. I’m like, there’s no other way around it.

Can you imagine if I could give someone a checklist on how to build a business? I mean, I come as close as most people do, but it’s still not enough. And that’s what makes it so amazing, that you have to come to terms with yourself. In school, you learn how to succeed to get an A, and din life, you learn how to fail to build a business. It’s like the exact opposite. You have to learn how to fail in order to create an amazing company.

So, making a million dollars is super cool. Like, we all delight in it, and I want to share that with you, because that’s one thing – I have some friends in a different group and they’re like, “What’s crazy about you, Brooke, is you make so much money and you just delight in it.” I’m like, “Oh my gosh, someone came and cleaned my room today…” when we were at this event together. I’m like, “Oh my gosh, isn’t it great that people clean the kitchen for us?” And I’m paying for all of it, but I still delight in every piece of it.

But I also bleed, right? I also wake up – Brenda, you were just talking about how in January your numbers weren’t maybe exactly where you wanted them to be. My numbers weren’t either. I’m like, “Forget it, we’re all going to die, this business isn’t going to work. We have to give it all…” like, my brain was like, “See, I told you, nothing good ever lasts.”

Brenda: Yeah, I thought about that right now when you said, “In real life, you fail to succeed.” I basically had to remember that in January because I was like, “But I set these goals. I’m supposed to hit them.” And then I was like, “Oh right, this is the part where I’m learning how to do the new thing I’m trying to do that I’ve never done before.”

Brooke: Exactly, and here’s the truth; the people that will make it to a million and beyond are the people who when they don’t meet their January goals are curious about it, versus quit, or people who stand on the scale and have gained two pounds are like, “Weight loss doesn’t work I the universe.”

I was thinking about this today, like I want to go up to people and be like, “It is never too late. There is never a point in your life where you can’t decide to lose weight if that’s what you want, or you can’t decide to stop drinking.” I was reading this quote, it said, “No matter how far you’ve gone down the wrong road, no matter how far that road is, turn around.”

“But I’ve just been walking for so long.” It doesn’t matter. That is the wrong way. And so that’s what we have to do in our businesses. That’s what we have to do in our lives. So even though being in these groups is tough for some of us because some of us are struggling, but the good news is it seems like we balance out. Like, half of us are in hell where the other half of us are winning, so we’re like, “Hey, remember, it gets better. I’m buying a Tesla.” And this person’s like, “I can’t sell anything. Facebook hates me. Life is terrible.” And then it works out. And that’s why being part of a group like this is so awesome.

So, there’s just a few more things I want to talk about that we talk about in millionaire mentoring. One of them is service. You cannot build a business based on selfishness. It just won’t work. I think that’s great news, right? I think the good guys always win, because when you’re in a place, like you’re talking about, Brenda, where your numbers aren’t there and you’re like, “Oh my gosh, I’m supposed to be meeting these goals, what’s happening?” As soon as you start feeling sorry for yourself – and you will, please all of you remember, you will feel sorry for yourself because you didn’t make 100K, and then you’re going to feel sorry for yourself because you didn’t meet your 5.5 million dollars. It doesn’t matter. It’s never going to go away.

As soon as you start feeling sorry for yourself, remember who you’re serving, and that changes everything. Remember why you’re doing it, and that just shifts your focus, puts you right back in service. I won’t work with anyone in any of my groups that isn’t 100% in love with their client and in service. And it’s also important not just to be in love with your client, but to be in love with your business, to love your business and to care for it in a way that you end up serving your business and not demanding from it. Does anyone want to say anything about that?

Rachel: Yeah, I think it’s really important, like I really recognized that for a while I desperately wanted to be a life coach and I wanted to have a business, and then I became a life coach and I had a business and I started hating my business. But the thing that I really recognized is that so much of the language that I had used and abused myself with for a very long time, I had just transferred it over to the business.

Brooke: So interesting, yeah.

Rachel: And you just start to really recognize, that language, it doesn’t serve me when I use that language against me. it’s not going to serve my business.

Brooke: Of course not, yeah. I hear a lot of people talk about their business in a way, like coaches, they’re like, “Oh, my business isn’t making me any money.” Or, “Oh. My business isn’t hitting its goals. Oh, my business isn’t working.” And I notice this. It doesn’t matter what’s going on in my business, I never talk about it that way.

I have so much reverence for my ability to have a business and how much it serves me. and when I think about my business, I’m not thinking about the people in it, I’m talking about even when it was just me, your business is kind of like this entity that is, for me, the way that I think about it is, like, this entity that serves the world. It’s my contribution, so why in the world would I ever put it down?

And, by the way, if you are doing this, you guys listening to this, it’s just your brain being your brain. Don’t be mad at yourself about it, but just notice it and be like, “Interesting, my business is so hard.” Like, think about how you talk about your business. “My business demands too much of my time. It’s so overwhelming.” Think about your business as a person. Can you imagine saying that about a person? Corinne, she’s so overwhelming all the time. She’s so demanding. Like, if you wouldn’t talk about someone you love like that, don’t talk about your business like that.

Corinne: I love mine. I delight in it. Like, when you talked about delighting in money, I delight in my business. It is – and I think it’s because there’s just no better way to give back. I mean, I’m getting paid to actually change people’s lives. I mean, how lucky are we to be able to figure out a way to help people and still create a business? I was talking about this the other day, like, other people now rely on me for their livelihood. They’re chasing their dreams. I have coaches that have left their fulltime careers to be with me and they’re like, “I love what I’m doing now.”

Brooke: Yeah, this is my dream job, they’re telling you, “This is my dream job working for you.”

Corinne: Yes, it’s just an amazing – I’m telling you, those people who are telling you that crap, you just need to delete their email.

Brooke: But I want to speak to them. Go ahead.

Rachel: It’s not believing that transformation is possible because that’s’ what all of this is. Everything you feel like is impossible is that sense of, like, oh, transformation won’t happen for me. It’s made up, I can’t do it. And I think that that piece, when you actually believe – I was doing a lot of coaching work – because I always do a lot of coaching work on myself – but the word that I came up with that I realize I haven’t used a lot and I want to with myself is unstoppable. And I found that word, I was like…

Brooke: Isn’t it funny when people say to me, “Don’t get their hopes up.” I’m like, why not? I think we should all get our hopes up.

Rachel: Good things happen when your hopes are up.

Brooke: Where do we want our hopes? We want our hopes down? Get their hopes down. I just think it’s insane. I think these people are trying to be will intended. I think it’s jarring to hear me talk about making 17 million dollars. I get all the skeptics that think I’m lying, and then I get the people that think I should keep my mouth shut, and then I get people that tell me that I should let other people know that I’m special and they can’t do the same thing.

And, of course, I do the exact opposite. I tell everybody all the time and I tell everybody that they can do the exact same thing and that they should and they should be excited about it. but I also tell them that it’s hard and it’s totally worth it. Alright, so, let’s end this. I knew that we could talk for three hours, but we’ve got to tone it down – we’ve got to bring it back. We don’t tone it down, we’ll just shorten it down.

Here’s what I want you guys to think about; what would be your advice? There are people right now who are brand new coaches, or maybe they’re making $50,000, $75,000, maybe some of them are making $300,000 and they want to make a million. What would be your advice to them, message to them? What would you say to them if they look at us or they hear us talking about this and they think, “There’s no way. I can’t do that.” And most of you that are doing that, what you’re thinking in your head is, “I can’t work that hard. I can’t do that. I’m already working 12 hours a day. I can’t work anymore to make that happen. I don’t have it in me. I don’t know how.” What would you say to them? I’ll start with you, Stacey.

Stacey: I think I would say, like, I have this kind of concept that I talk about, a thousand ready clients. And I just think, if you knew there were 1000 people, even for everybody in a different place, if you knew there were 100 people that desperately needed your help and were waiting for you right now, would you figure out how to figure it out? Would you get working even when you’re tired or you’re overwhelmed?

Because I think you’re right, you can’t do it for yourself beyond where you start making more money than you can spend. The hard work has to come from a different place. And for me, the fire is always lit so hot inside of me because I know how many people are waiting to get help. And so that’s what I think about all the time, and I think that cures every other excuse that comes your way.

Brooke: Yeah, and if you have the heart of service, that’s all you need to fuel you. I remember when I wrote my first book and I was so freaked out to put it out in the world because I was sure there was going to be a typo and there was probably a comma in the wrong place or whatever, lots of them, and I just remember thinking, “Even if one person reads this and stops suffering about their weight, that’s all that matters.”

Stacey: I say that for everything.

Brooke: And that’s the truth. And I love your work so much, Stacey, because it’s all about we have a responsibility to sell to people because selling is really just coaching them that the result is possible, especially when it’s coaching. When we’re selling coaching, what we’re selling is someone’s possibility in their own life, truly, and their value and how worth it it is for them to invest in themselves.

Stacey: Yeah, and if you hadn’t done that for me – I just talked about that in one of my episodes – if you hadn’t – I came to you, I had no money, I’m like traveling around the country with a stage in my trunk and kitchen slicers in my back seat. I’m in a Walmart in Arkansas and I get on the phone with you and you didn’t have any judgments about how I couldn’t pay or if I was your right client and you didn’t tell yourself that I couldn’t do it or it would be irresponsible. And at the time, you weren’t even talking about like – you hadn’t introduced your business coaching part of The Life Coach School, but you were just offering like, “I can certify you and teach you how to be a coach.”

And if you hadn’t been willing to let me figure out the money and let me figure out my own way, I wouldn’t be here today. And so I’m always telling people, it’s your moral obligation to sell someone a life better than what they have right now because you’re really capable of giving it to them.

Brooke: That’s such a good point, like, who am I to say that you shouldn’t become a life coach just because you didn’t have any money? And, I wasn’t going to, like, reduce my fee, because I know how important it is for you to invest in you. And here’s what’s so funny; you came to me and I could have been, “Oh, she’s not my avatar. She’s not my ideal client because she doesn’t have money.” But you had so much heart and you wanted to do it so much. So I love your work for that reason.

And I think selling and money all has kind of that connotation. And I’m going to do as many podcasts like this as I can until we kind of shift that with at least our community, so people aren’t making those associations. Alright, what about you, Rachel? What advice would you give?

Rachel: I mean, the thing that I have realized is that I feel like I’m going to barf at every money goal.

Brooke: I always tell everyone, “You’re right on track if you feel nauseous.”

Rachel: But seriously, like, when my money goal was $10,000, it felt like I was going to die. And then I just keep seeing it over…

Brooke: I actually remember this vividly. That’s fascinating, right? And we add a zero, and then you want to barf again, and then we add another zero.

Rachel: Exactly, no, I’m sure I was really trying to convince you that, like, “Brooke, I’m really going to die, you don’t understand.” And so the more that I have realized that, the more it’s like, “Okay, so maybe you’re going to feel like this every time because this is you evolving into the next version of yourself. This is you stepping out of what is comfortable and into discomfort.” And that’s okay. but why not just have big goals? If it’s going to feel that way – you always say this – why not blow your mind? And that’s what I just have really started to embrace. I’m going to feel this way, so let’s see who I can become.

Brooke: That’s so fun because people say all the time to me, like, why do you need to make 100 million dollars? And I’m like, “Okay, listen to me, nobody needs to make 100 million dollars. That’s a ridiculous question. I don’t need to make 100 million dollars. I don’t need to make any more money. But you know what I love doing in my life is blowing my own damn mind.” How fun is it to know that I’m going to make 100 million dollars? That will be delightful to me to be able to have enough management of my mind and my purpose in my life to be an example of what is possible.

If I can make 100 million dollars with the Model, you know how many more people are going to listen to me and be like, “Okay, this is getting a little out of control. What is this model thing? I’m ready.”

Rachel: But also, I just want to add, I mean, one piece that we haven’t talked about is a lot of us are mothers. I had a baby six months ago. It’s crazy to me that I am working from home and I had my most successful year every at the same time I gave birth for the very first time. That’s crazy.

Brooke: It’s so awesome.

Rachel: And it’s not the message that we get, and that’s what I think you’re offering that is so powerful, like, it doesn’t matter, you can just do it.

Brooke: Yes, and I think a lot of us are afraid to do it. A lot of us are afraid to set those big goals, and so what we say instead, instead of saying, “I’m afraid…” we say, “Oh, my family is my priority.” Or something else is my priority, “And I don’t want to do that because money doesn’t matter to me.” Now, listen, for some of you that’s true and genuine, and amen to that, but for some of you, and you know who you are, you’re using that as an excuse, and you don’t need to. You really don’t need to.

You don’t have to, in order to have big money goals and achieve great things, you don’t have to kill yourself and work all the time. There is a way to balance it out and it’s all with coaching in your mind. Okay, what do you have, Brenda? What’s your advice?

Brenda: Well, I mean, I really believe that there’s no downside in believing in whatever you want to believe in. There’s no downside in believing when I wanted to leave my job and make six figures. There was no downside to believing it last year when my goal was $350K. there’s really no downside.

And I was actually thinking about this in January. January was a special month, let me tell you. If that keeps happening when you’re always setting bigger goals, I really thought about it – because I mentioned earlier, I was like, “Oh my gosh, why did I even share my big goal.” I shared it with my clients and my colleagues. And I started thinking about it and I’m like, okay, worst case scenario, literally you don’t have a single client, you make zero dollars. I was still thinking, like, that’s still no downside because I’m still going all in on myself. And what else is my life for other than to really live it? Is life about just rinse and repeat and feeling, quote en quote, comfortable? And comfortable in the sense that everything’s the same thing repeated every day and…

Brooke: You’re always winning. You just pull the lever on the casino machine and you’re just, ding, ding, ding, ding all the time.

Brenda: I think there’s a movie called Groundhog Day or something, the same day every day. So I’m like, there really is no downside.

Brooke: Many people are living that life.

Brenda: Yeah, and that would be, like, if I was just like, you know, let me just go back in the cocoon, that would be it. that would be literally thee only reason. And I’m like, no, that’s not it. So I just really think there is no downside to believing in whatever you want to believe in, whether that’s, you know, I coach on losing the last 10 pounds and, like, really ending your struggle with weight and food.

And I actually get the same question. I’ve had several people ask me, don’t you feel nervous telling people that they can get all the way to their goal even if they haven’t in like 20 years? And I’m like, no.

Brooke: It’s awesome.

Brenda: Yeah, and I really do believe it. I believe I can look into any of my client’s eyes as I’m speaking to them, and like really, you can believe that thing and make it happen. It comes with commitment, consistency, working through your doubts and all those things. But the upside of believing in whatever you want to believe in, whether it’s money or weight, whatever it is, is that you open yourself to that possibility of something in you versus the same thing on repeat, especially if the same thing on repeat is not something you are really wanting on purpose.

Brooke: Exactly, and here’s the trick – and I love the example you’re giving – it’s easy to set a goal. Lots of people do it all the time. “I want to lose 100 pounds, I want to make a million dollars…” especially people that have never made one dollar before, “I want to make a million dollars, I want to lose 100 pounds.” It’s like, okay, it’s easy to set the goal and it’s actually easy to believe in it before you’ve attempted it. Most of my clients do, but can you believe in it when January isn’t what you thought January was going to be? That’s when it’s like, you watch your brain go, “Well even if I don’t meet it, even if it doesn’t happen, I’m going to be okay.”

And at that moment, you have to stop and be like, “But I am going to do it. I don’t know how I’m going to do it, and January didn’t look great, but I’m still going to do it. And it’s believing in something when you have no business believing in it.

Brenda: Yeah, like there’s no evidence anywhere to be seen anywhere near you.

Brooke: Yes, when you’ve been on a protocol for six weeks and you haven’t lost one pound, but you still believe this is the answer to your weight loss. You have no business believing it because there’s no evidence. That’s the magic. That’s the skill. That is the how. You want to know the exact tactics of how you get there? You’ll find out as soon as you get there. But if you want to know the how, it’s believing when you have no business believing and taking action through that belief system.

Branda: Yeah, that’s when you have to, like, believe hard. I mean, really, your belief has to be – I love the word Rachel used earlier about unstoppable. That’s actually one of my favorite feelings to generate is just feeling unstoppable, because then, the action is you just keep taking action and nothing’s going to stop you.

But I was going to give an example. I had a client who just started my program on Monday, and then it’s funny, three days in, I love the feedback she gave me. She’s like, “Brenda, I’m only half joking, but seriously, I feel like I’ve been eating healthy for three days and I’m not at my goal yet.” And I was like, I love that she said that and I told her that I love that she said that because she just said it where most people are thinking it and then give up. But when she said it, she could see how it just didn’t logically make sense.

But you’re right, like, that’s what most people do, whether the goal’s a million or 100 and maybe your kind of expectation isn’t three days but maybe it’s two months. And then when it doesn’t happen when you want it to happen, that’s when most people throw in the towel and then want to use being realistic or unrealistic or reasonable, not unreasonable.

Brooke: Yeah, it’s so true. And so I love your example of being in this space where you set the goal and immediately, “Why did I do that? Why did I tell people? Why did I say?” And for me, this is how this process works. And nobody is immune to this; no one, it doesn’t matter what it is. As soon as you say, “I’m going to do this goal…” and then something’s not going to work out, something’s going to break, your computer’s going to break down, your launch isn’t going to work the way you wanted it to do, and then you’re going to want to keep believing and you’ll say, “Okay, I’ll keep believing.” And then you’re going to feel yourself want to hustle and overwork and compensate and go crazy and stay up all night, like Stacey was saying, figure out in the middle of the night.

So, you notice that you’re not believing, you choose to believe again, and then you have to take a deep breath. And what I say is, “Remember, Brooke, it has to be fun or forget it. If it’s not fun, we’re not doing it.” And that calms me right down. And amazingly, that’s when I get the good ideas. When you’re hustling and running around like a crazy person, you’re not going to make a million dollars. You can’t hustle your way to a million, my friend. Alright, Corinne, what you got?

Corinne: Well, y’all just stole all my stuff. I was going to talk about the mistakes. You kind of just led right into it. You have to understand that in order to make a lot of money, you’re going to have to try a lot of things and a lot of things are not going to go the way you think they should. And I think the key is learning how to work on your self-judgment.

There’s such a difference between judging yourself and judging where you’re going and your fear and then assessing and thinking and then deliberately taking next steps. And I think that hustle comes in when it’s, “This isn’t working the way I thought it should.” And I think hustle mode is fueled by fear. It’s all scarcity and fear. And when you catch yourself – I just think that building a business is the best way to figure out how to start internally liking yourself.

I mean, I thought it was with weight loss. My business has really taught me how to get to like myself, because you’re putting it out there for everyone. It’s not just about your weight loss now, my business is about how am I changing lives and how am I growing as a person and how am I serving? And then on top of all that, I’ve got to figure out the tech stuff too. It’s just such a good lesson, and I think the listener should just know, it’s a lot of work, it’s all that kind of stuff, but it’s really important to just stick with it, to believe in yourself, but also to just know, it’s not going to go smooth. It’s not ever supposed to go smooth. And when it’s not going smooth, you know you’re doing the work. That’s when you know you’re showing up for yourself.

Brooke: That’s right. And, I think we sit here and have a conversation about how we’re making millions of dollars, and everyone thinks that because we’re talking about it and laughing about it, that we feel great all of the time. The one last thing I want to say, and this is kind of for you, Corinne, too is, everybody thinks that they’re the exception to this rule. And Corinne was one of them.

She told me, I can’t even tell you how many times she said, “You don’t understand. My girls are this way and my community is this way and my people can only afford this much and I’m different because of this.” If you are feeling that way, if you are hearing us talk and, “Well easy for you to say you have weight loss as your clients.”

Okay, overdrinking, y’all, come on, people were always, for the longest time, telling me, “Oh the reason, Brooke, you make money is because you sell an opportunity for other people to make money.” I have to tell you guys, that was one of the reasons I started Scholars, because I was like, “Come on you all, look how many people want coaching. Are you kidding me? You don’t have to sell a business opportunity in order to serve people that need emotional health. Have you looked at the world?”

So if you’re listening to this and you think you’re a special exception, if you think your clients won’t let you charge them or raise your prices, whatever, I just want to tell you that you’re wrong. It has nothing to do with your client. It has everything to do with you. So stop blaming your business, stop blaming your clients, stop blaming everyone around you.

And the only reason I’m telling you that is to kind of kick your butt, but also so you’ll take it back to yourself and take full responsibility. There’s absolutely no reason why you can’t make a million dollars, no reason at all, all of you listening. Now, some of you are like, “Well, except for me.” You know there’s someone listening that’s like, “But not me.”

I’m talking to you. You could. I’m not saying you should. I’m not saying you have to. But if you’ve never considered the possibility, I want you to consider it. there could be a day not too far from now where you could say, “I listened to this podcast and this woman told me I could make a million dollars, and now I just made a million dollars.” That is how the world works, my friends if you believe something is possible.

So, I brought all my friends. I appreciate you guys coming here and taking your time. We’re like after work hours at seven o’clock at night for me, so it’s later for some of you all to share this message with everyone because I think it’s super important and I appreciate you guys being so transparent with all of your numbers and being willing to share.

If you want to hire these ladies, if you want to learn more about them, they do not coach on business. So we’re talking business here, but these coaches are not business coaches. Every time I talk about business on the podcast, they get phone calls or emails from people saying, “Hey, will you coach me on my business. They don’t do that, but they do coach amazingly on weight-loss, overdrinking – oh, and actually Stacey does actually coach on business, on selling. So if you’re a life coach and you want to make your first $2000, there is no better program in the world than Stacey’s. So go to staceyboehman.com and sign up for her 2K program. Just do it. that’s it. that’s how I sell. If you don’t do it, you’re crazy.

Because here’s the thing, you sign up, you pay her $2000, if you don’t make $2000, she gives you your $2000 back. What is wrong with you, sign up for that. That is amazing. If you’re already making more than that, Stacey has her own mastermind program very similar to this if you are on your way to making 100K to 200K she has a program for that as well. So, if you want business coaching, she is your woman.

She understands the Model inside and out, so everything is very aligned with what I teach as well. I love you guys so much. Thank you so much for coming tonight. Thank you, everybody for listening. I’ll see you guys next week.

Hey, if you enjoy listening to this podcast, you have to come check out Self-Coaching Scholars. It's my monthly coaching program where we take all this material and we apply it. We take it to the next level and we study it. Join me over at the TheLifeCoachSchool.com/join. Make sure you type in the TheLifeCoachSchool.com/join. I'd love to have you join me in Self-Coaching Scholars. See you there.

0 Comments

    1. Hi Dana, Brooke provides all information about the millionaire mastermind to our Life Coach School Certified Coaches. We would love to have you join us! –Felicia

  1. I really see this important to me…please inform me how I can join the journey with you all!!!???

  2. Loved this episode! This is my first month in scholars And I am on day 3 and loving it. I believe being in scholars is going to help me take my business to the next level. What really resonated with me during this podcast was when Brooke talked about not being able to husstle yourslef to a million dollars- I have hussled to 100,000 and I am pretty fired up to grow but I know i need to change to grow further- excited for the journey- Courtney

  3. Great podcast! Brooke, sooo cool to hear this podcast, from your number 1 podcast. For starting and growing you are doing a podcast on you and others making millions! Did you know you would be making millions when you started? This speaks volumes to the outcomes that you may not even envision when you start. I am super excited, I AM JOINING FINALLY in April 2019. I have been wanting to for over a year, and wanted to save enough so that I can follow through on being coached by you for an entire year. I am looking forward to having my mind blown, life changed, and the outcomes that I can’t even envision. 🙂 Thank you Brooke!

    1. Thank you for listening since Episode #1, Maia! We are so excited to have you join us in Scholars! –Felicia

  4. Dear Brooke, I’m listening to your podcasts and I love them. As many other people I would like to have my dream life and earn million, so I listened to this podcast carefully as well. What I’d love to listen is a story of a person who is NOT a life coach. I don’t live in US, but coaching gets more and more popular in my country as well and what I see is that people making a lot of money are actually coaches, not their customers. Currently I’m working in a garden department of a large shop, but don’t earn too much. I would like to change my life and – eventually – own the best and most famous gardening company, that’s my big goal 🙂 But I don’t believe it’s possible. I am looking for inspiring story from “a normal” person with “a normal” occupation that achieved success. All I’ve heard so far ended up with “well… yes… I got quite a lot of money from my parents/I have a rich husband/My family has been in this industry for decades”. I also study coaching books, blogs and podcasts, which tell “You can do it”, but I see that the only people who are making really big money are the coaches themselves only.
    Maybe some of your customers who aren’t coaches could share their stories?

    1. Thank you for listening to the podcast, Agnes. Brooke appreciates that. I will pass along your request. –Felicia

  5. I loved this podcast so much! I feel like I learn so much from the earlier podcasts, but this and the selling one with Stacey lit a FIRE and for that I thank you 💕

  6. To piggyback on Agnes’ comment I would also like to hear more podcast directed toward “regular” people. I understand that this podcast is a marketing tool to increase business for the school, as well as to help people but not everyone desires to be a life coach. I started listening to the podcast a few months ago and have made drastic changes in my thinking. I am so grateful to have found them!! They have truly been a game changer in my life that consisted of a lot of depression. However, I don’t have a desire to be a life coach at this time. I do love listening to the business-geared podcasts as well, but struggle applying them to my existing business that I have not been able to make a success, because those particular podcasts are so vastly geared toward life coaching. Now that I think about it, I can hear Brooke say I need to change the way I think about those podcasts! 😉 I was hoping that future episodes might mention how what she’s saying can also help the rest of us shoot for a million in our existing businesses.
    Thanks so much!!

    1. Thank you for the feedback, Cheryl! I’ve passed along your topic suggestion to Brooke. –Felicia